Tips for Organizing your Life

Warm weather and flowers blooming brings to mind images of opening windows, spending time outside, and the strong urge to clean everything. The spring cleaning of your home is extremely important, but how can you spring clean your life?  We all (hopefully) know how to clean a house by now, so let’s talk about your work/life organization.   Here are […]

3 Questions to Ask Your Social Marketing Agency Today

Do you ever wonder if you hired an effective social marketing agency, or what your social marketing is even accomplishing? Open your email. Put in the subject line: three questions. Now send it to your agency (or potential agencies you're considering hiring).   1. What services are covered in my cost? Don’t skip reviewing your agreement thoroughly (and don’t be […]

Intern Spotlight: Katherine Beck

  Name: Katherine Beck Hometown: Chicago, IL My favorite social network is: Instagram (travel + poetry accounts!)   What do you like about working as a social marketer? The ever-changing outlet for my curiosities. Social marketing lets you walk a few miles in various lifestyles and perspectives every day because it's all about relating to different people.    The question […]

Facebook Consumer Behavior Targeting

If you have not seen behaviors targeting for Facebook advertising yet as a digital marketer, you need to look into it sooner rather than later. Recognizing consumer behavior is key for a successful business. This is not news; people have known this since the beginnings of advertising. Marketing towards people’s behavior is more important than ever in this age of social […]

3 Twitter Strategies for Small-to-Medium Businesses

Twitter seems frivolous to some, and in some markets, it isn't a compelling platform for small-to-medium businesses. But if your business is nationwide, looking to expand in various cities or multi-location, Twitter is an excellent network and outlet for your business to show personality. Here are three Twitter strategies for small-to-medium businesses that can grow your bottom line: 1. CUSTOMER SUPPORT […]

How to Effectively Use Facebook Live for Your Business

Unless you’ve been living under a rock, you’re likely aware of the notion that visual content is king. Long gone are the days when a Tweet or Facebook post could perform well without an image. Now, we’ve arrived in a digital world full of memes, gifs and live videos- basically, social is filled with anything that’s more eye catching than […]

Things to Love in Facebook Ads Manager – Part 3

Things to Love in Facebook Ads Manager – Part 3 Great things come in threes! This is the third set of three buttons available to love in Facebook Ads Manager. If you want to compare the performance of several different ads, these features are fantastic! The best part about being organized with your advertising is all the time you will […]

Things to Love in Facebook Ads Manager – Part 2

Things to Love in Facebook Ads Manager – Part 2 There are so many things to love about ads manager! There are three sets of three buttons (now that's a tongue twister) that we love the most. These small buttons help keep everything organized and helps save time with social advertising! In this part two of a three-part series, we are going over […]

​Things to Love in Facebook Ads Manager – Part 1

Things to Love in Facebook Ads Manager – Part 1 Facebook Ads Manager is a wonderful thing. There are dozens of options and hundreds of pieces of data available- if you know where to look! Even if you have been working in Ads Manager for a while, there are likely several features you may not be aware of. Let’s start with […]

Permission Marketing: Where Does your Brand “Belong”?

I have just finished reading Big Magic by Elizabeth Gilbert, author of Eat, Pray, Love. Spoiler alert: this is not a book review. I thought I would share something profound about permission marketing that I learned while reading it. Gilbert begins her book by talking about what it takes to live a creative life–and what a creative life is. She discusses […]

Putting an End to Being “Too Busy”

Confession: I had planned on writing this blog two weeks ago and was “too busy” to get around to it. Pretty ironic, right? Was I too busy, or did I just not make this a priority? I’ll let you be the judge of that. In any case, sometimes you write for others and sometimes you write for yourself; I hope […]

Intern Spotlight: Jake Peters

Intern Name: Jake Peters Hometown: Colonia, NJ My favorite social network is: Instagram What do you like about working as a social marketer?   The ever changing environment. With social media always growing it is fun to grow with it and learn new things. The question I get asked most often about my job is: What do you do there? Well, […]

Social Media Trends to Watch for in 2017

​ 2016 was the year of a bombardment of political tweets and a mirage of celebrity-inundated social. The New Year will likely see some of the same trends, but here are four social media trends to watch for in 2017. Live Video You know the saying, “Photo or it didn’t happen!”? 2017 will be the year of, “live stream it or […]

9 Tips for a Strong Social Advertising Strategy

If you plan to have any type of successful online marketing, a strong social advertising strategy is key. Here are 9 tips to help you make a successful social advertising strategy: 1. Establish your goals Depending on what you are trying to accomplish, there are several types of ads you can use. Are you trying to get people to your […]

Setting Goals You Will Actually Stick To

As the new year starts, many people are creating goals to make 2017 the best year yet! However, according to a recent article by Fast Company, only 8% of people follow through with their New Year’s Resolutions. For both the new year, and any time, here are some tips to help you set goals you will actually stick to: Write […]

No, An Intern Shouldn’t Handle Your Social Marketing

Listen. We love social marketing interns. The bright minds of the future are knocking on our doors and working for reasonable wages. But there are several reasons why you shouldn't just toss an intern into starting or running your social marketing efforts. STRATEGY Social isn't just a place to update every once in awhile. An intimate understanding of your goals […]

Tips for Taking Better Instagram Pictures

You've probably seen those Instagrammers who've achieved Insta fame and wondered how the heck they're getting so much engagement. The secret? It's all about the picture quality. So if you're ready to increase your engagement and take your Instagram feed to the next level, here are some tips for taking better Instagram pictures.  1. Don't use Instagram to take your […]

A Few of My Favorite Things // The Social Media Edition

It’s the most wonderful time of the year, and as a social media professional who is also an avid Sound of Music fan I thought I’d put together a little list of my favorite tools from 2016. Don’t worry, I’m not going to try to sing.   Canva If you don’t know, now you know (okay, I kind of switch […]

3 Quick Tips to Help You Decrease Cost Per Like

Anyone who has started a new Facebook Business Page knows growing a community following can be a challenge and can take a long time. That is, in part, why there are Page Like Ads! A little bit of budget can go a long way, especially when you can consistently decrease cost per like (CPL). Here are three quick tips for making […]

5 Social Marketing Tools We’re Thankful For

At Matchstick, we're thankful for a lot of things. Like, you know, leggings that are 50% off and Pumpkin Spice Lattes. But, as lovers of all things digital marketing we're even more thankful for awesome social marketing tools.  Below you'll find the top social marketing tools we're most thankful for! Hootsuite When you're managing Twitter accounts for multiple clients, Hootsuite's got […]

5 Takeaways from the 2016 Revolve Conference

(Me with Kimberly and Molly from The Brandon Agency after finding Fitz, the missing gnome.) Business conferences are pretty much hit or miss, and when you’re in start-up mode, dropping a couple hundred dollars on a ticket needs to be worth the investment. This year’s Revolve Conference was just that. Not only is it quite literally in our backyard, but […]

The Dos and Don’ts of Humor on Social Media

I think we can all agree that the internet is a pretty hilarious place. It abounds in memes, hilarious cat videos, and top enumerated lists of “Products for People Who Are Completely Obsessed with Pizza.” At some point, you and/or your brand is going to want to join in on the laughs and infuse some humor into your social media […]

Employee Spotlight: Rianna Neal

  Employee Name: Rianna Neal Hometown: Superior, Colorado. (Just North of Denver) My favorite social network is: Twitter, it is social yet straight to the point. People have to be concise and choose words carefully. What do you like about working as a social marketer? Working as a social marketer is incredibly interesting every day because the field is so […]

Facebook Ads are Not the Enemy

The Internet has changed the world, no question about it and one of the most influential players online is Facebook. Facebook ads have popped up all over your newsfeed in order to reach people online and sell their products. Facebook ads can be annoying, but only if you want them to be. If you have Ad Blocker Pro XX Plus Plus […]

Changes to the ‘Gram

By now you have probably seen the new Instagram logo, and have formulated a strong apathy about it. But those aren't the only Instagram changes coming to a phone near you. But this is not the only visual change, nor the most important change happening with Instagram. The entire appearance of Instagram is updating to all white backgrounds and light […]

Facebook Messenger

Facebook Messenger, available both on the website and as a separate app, has become quite popular with over 900 million active users taking advantage of the messenger service. Messaging, similar to texting, allows for pictures, gifs, and stickers to also be easily sent. Users are also able to send recorded voice messages and videos, all similar to SMS messaging services […]

Social Advertising Like Goldilocks

We have all made mistakes in Social Media Advertising. There is no set rulebook for how to use and advertise with social media, just a few guidelines and lots of trial and error. The best guidelines to stick to are what I refer to as the “Goldilocks Rules.” You know what is too little; you know what is too much; […]

Here’s why your 18-Hour Workday is Bullshit

Some entrepreneurs claim to be working 18 hours a day. And I'm not talking about the Gary Vaynerchuks of the world, who definitely do (if you're dubious about that, please check his Snapchat stories). I'm talking about your average entrepreneur who is not in Silicon Valley and who hasn't made millions yet. You know the type: super positive, excited to […]

Twitter’s Shape Shift

  Twitter announced some big news this week: They changed their classic star icon that represented favorites to a heart that represents likes. The heart icon isn’t new. Where have we seen it before? Instagram for one. Changing the meaning behind the shape to "likes" is a big play. Is Twitter just trying to be more like Facebook? So why […]


  Let's be gamechangers. That's the call of Essena O'Neill, popular Instagram model and recent activist for more informed social media users, integrating a new hashtag #SocialMediaIsntReal. Need to catch up? Essena recently took to youtube to voice why she was leaving social media. She had a crisis of conscience about what image she was portraying to people and where her […]

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Matchstick Social is a social marketing + advertising firm headquartered in Charleston, SC with a satellite office in Oklahoma City, OK. Matchstick specializes in social media marketing, optimized social advertising, effective measurement of social initiatives and helping start-ups gain social currency by establishing their digital brands.