Early Social Builders Are Finally Questioning the Effects Of Tech on our Lives

  "It's my opportunity… to correct a wrong."   In an age where we revere any new technology and can’t wait to push past the thresholds we initially had in a long-forgotten life before smartphones, it’s uncommon that we see early social builders questioning the effects of tech. We’re meant to see technology as a good thing, right? (Well, aside from […]

Does that click matter? Here’s how you can tell.

When measuring your ad's success in Ads Manager and Google Analytics, it's easy to see link clicks and immediately assume that your ad is achieving your goal. But is it really? We've put together a list of metrics below that will help you gauge whether that click really matters and how its performance falls into your social marketing strategy.

5 Social Media Marketing Terms You Need To Know

Social Media Marketing can be confusing if you aren't talking about it 24/7, which if you are running your own business chances are social media isn't on your radar 100% of the time. Here are 5 social media marketing terms you should familiarize yourself with, however, in order to establish what your goals are and how you want your social […]

In One Word, How Would You Describe the Future Of Twitter?

It's a question we get asked often. What's the deal with Twitter? Should I be tweeting? How often should I be tweeting? What's a hashtag? (Yes, we still get that one too) It's no secret that social media is constantly evolving. New platforms are appearing seemingly out of thin air. So what do we think of the future of Twitter?  […]

Matchstick Social’s Take On The Announced Changes to Facebook’s News Feed

Mark Zuckerberg is having a crisis of conscience. Or that’s at least what it seems like after the bombshell Facebook dropped late last night. There are major changes coming to Facebook's News Feed that will favor person to person engagements over brands and posts that encourage a “passive experience.” Here’s a quote directly from Zuckerberg’s post last night about what he […]

Is Netflix Big Brother? Idk. Maybe.

In December, Netflix called out 53 people on Twitter for streaming their (adorably unrealistic) holiday movie, A Christmas Prince, for 18 consecutive days. Of course, the tweet was hilarious and timely and a smart marketing tactic to promote the film, but it also made me wonder how much Netflix actually knows about me. Data mining isn’t a secret. To put […]

2018 Social Media Trend Watch

It’s no secret that 2017 brought us many social media gems like the increasing of Twitter characters (yay 280!), Instagram stories, and Salt Bae, but we are excited to talk about what’s coming (and staying) in 2018. It’s important for your business to understand what’s going on in social media even if you aren’t necessarily going to implement every trend […]

Why and How Your Small Business Should Use Social Media

Small business owners have all the time in the world to find new and exciting ways to expand their company, right? If you own a small business, you can understand the heavy sarcasm in that previous sentence. When you’re constantly juggling the many tasks of keeping a local business running, it’s difficult to make time for something like social media […]

Goodbye Hold Music: Social Media is the Future of Customer Service

The days of waiting on the phone seemingly lifetimes while listening to terrible hold music just to speak to a brand’s customer service are coming to an end. And, honestly, we couldn’t be more ready for that. However, customer service is more important than ever, so where are people going when they need to contact companies if not to the […]

Finding Your Target Audience on Social Media Platforms

Finding and engaging with your target audience on different social media platforms can feel sort of like playing Where’s Waldo. Unless you’re keeping up on the latest social media news and trends, it’s possible your brand isn’t utilizing the appropriate platforms to reach your desired audiences. From Facebook to LinkedIn, brands can reach nearly any demographic by understanding correctly utilizing social […]

New Employee Spotlight: Casey Sweeney

  Employee Name: Casey Sweeney   Hometown: Lexington, SC   My favorite social network is: Instagram   What do you like about social marketing? I like how fast it changes. If you’re not paying attention, you can immediately miss something. It keeps me on my toes, and I love that. Social media has connected us all in such a way […]

The Value of the Facebook Like Versus the Share

Not all Facebook engagements are created equal. It’s an easy and common mistake to look at a Facebook post with hundreds of likes and assume you knocked it out of the park with consumer engagement. Don’t get us wrong, those Facebook post likes and reactions are an important part of your brand’s social media content. However, when you really get […]

10 Statistics That Prove Your Brand Needs a Strong Social Presence

This may come as a surprise, but social media is for more than just sharing funny animal videos or arguing about politics with strangers. In fact, social platforms such as Facebook, Twitter and Instagram are crucial to any business that wants to still be relevant in the future. But don’t just take our word for it. Here are 10 recent […]

Marketing to Moms: Matchsticks Top Picks

Mother's Day is coming up this Sunday as you should be fully aware of if you work in marketing, advertising, media, or sales. Good Mother's Day ads are popping up left and right, and some not-so-good ones as well. Here are the best of the Mother's Day ads we have seen so far in our not-so-humble-experienced-opinion.   You're boarding your […]

Tips for Organizing your Life

Warm weather and flowers blooming brings to mind images of opening windows, spending time outside, and the strong urge to clean everything. The spring cleaning of your home is extremely important, but how can you spring clean your life?  We all (hopefully) know how to clean a house by now, so let’s talk about your work/life organization.   Here are […]

3 Questions to Ask Your Social Marketing Agency Today

Do you ever wonder if you hired an effective social marketing agency, or what your social marketing is even accomplishing? Open your email. Put in the subject line: three questions. Now send it to your agency (or potential agencies you're considering hiring).   1. What services are covered in my cost? Don’t skip reviewing your agreement thoroughly (and don’t be […]

Intern Spotlight: Katherine Beck

  Name: Katherine Beck Hometown: Chicago, IL My favorite social network is: Instagram (travel + poetry accounts!)   What do you like about working as a social marketer? The ever-changing outlet for my curiosities. Social marketing lets you walk a few miles in various lifestyles and perspectives every day because it's all about relating to different people.    The question […]

Facebook Consumer Behavior Targeting

If you have not seen behaviors targeting for Facebook advertising yet as a digital marketer, you need to look into it sooner rather than later. Recognizing consumer behavior is key for a successful business. This is not news; people have known this since the beginnings of advertising. Marketing towards people’s behavior is more important than ever in this age of social […]

3 Twitter Strategies for Small-to-Medium Businesses

Twitter seems frivolous to some, and in some markets, it isn't a compelling platform for small-to-medium businesses. But if your business is nationwide, looking to expand in various cities or multi-location, Twitter is an excellent network and outlet for your business to show personality. Here are three Twitter strategies for small-to-medium businesses that can grow your bottom line: 1. CUSTOMER SUPPORT […]

How to Effectively Use Facebook Live for Your Business

Unless you’ve been living under a rock, you’re likely aware of the notion that visual content is king. Long gone are the days when a Tweet or Facebook post could perform well without an image. Now, we’ve arrived in a digital world full of memes, gifs and live videos- basically, social is filled with anything that’s more eye catching than […]

Things to Love in Facebook Ads Manager – Part 3

Things to Love in Facebook Ads Manager – Part 3 Great things come in threes! This is the third set of three buttons available to love in Facebook Ads Manager. If you want to compare the performance of several different ads, these features are fantastic! The best part about being organized with your advertising is all the time you will […]

Things to Love in Facebook Ads Manager – Part 2

Things to Love in Facebook Ads Manager – Part 2 There are so many things to love about ads manager! There are three sets of three buttons (now that's a tongue twister) that we love the most. These small buttons help keep everything organized and helps save time with social advertising! In this part two of a three-part series, we are going over […]

​Things to Love in Facebook Ads Manager – Part 1

Things to Love in Facebook Ads Manager – Part 1 Facebook Ads Manager is a wonderful thing. There are dozens of options and hundreds of pieces of data available- if you know where to look! Even if you have been working in Ads Manager for a while, there are likely several features you may not be aware of. Let’s start with […]

Permission Marketing: Where Does your Brand “Belong”?

I have just finished reading Big Magic by Elizabeth Gilbert, author of Eat, Pray, Love. Spoiler alert: this is not a book review. I thought I would share something profound about permission marketing that I learned while reading it. Gilbert begins her book by talking about what it takes to live a creative life–and what a creative life is. She discusses […]

Putting an End to Being “Too Busy”

Confession: I had planned on writing this blog two weeks ago and was “too busy” to get around to it. Pretty ironic, right? Was I too busy, or did I just not make this a priority? I’ll let you be the judge of that. In any case, sometimes you write for others and sometimes you write for yourself; I hope […]

Intern Spotlight: Jake Peters

Intern Name: Jake Peters Hometown: Colonia, NJ My favorite social network is: Instagram What do you like about working as a social marketer?   The ever changing environment. With social media always growing it is fun to grow with it and learn new things. The question I get asked most often about my job is: What do you do there? Well, […]

Social Media Trends to Watch for in 2017

​ 2016 was the year of a bombardment of political tweets and a mirage of celebrity-inundated social. The New Year will likely see some of the same trends, but here are four social media trends to watch for in 2017. Live Video You know the saying, “Photo or it didn’t happen!”? 2017 will be the year of, “live stream it or […]

9 Tips for a Strong Social Advertising Strategy

If you plan to have any type of successful online marketing, a strong social advertising strategy is key. Here are 9 tips to help you make a successful social advertising strategy: 1. Establish your goals Depending on what you are trying to accomplish, there are several types of ads you can use. Are you trying to get people to your […]

Setting Goals You Will Actually Stick To

As the new year starts, many people are creating goals to make 2017 the best year yet! However, according to a recent article by Fast Company, only 8% of people follow through with their New Year’s Resolutions. For both the new year, and any time, here are some tips to help you set goals you will actually stick to: Write […]

No, An Intern Shouldn’t Handle Your Social Marketing

Listen. We love social marketing interns. The bright minds of the future are knocking on our doors and working for reasonable wages. But there are several reasons why you shouldn't just toss an intern into starting or running your social marketing efforts. STRATEGY Social isn't just a place to update every once in awhile. An intimate understanding of your goals […]

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Matchstick Social is a social marketing + advertising firm headquartered in Charleston, SC with a satellite office in Oklahoma City, OK. Matchstick specializes in social media marketing, optimized social advertising, effective measurement of social initiatives and helping start-ups gain social currency by establishing their digital brands.