Our Story


Rachel & I both began our careers in social marketing in different ways. She began in PR; I began with blog writing. After becoming fast friends, we decided to start Matchstick Social at Rachel's kitchen table in Mt. Pleasant, SC in the summer of 2013, focused on helping small business grow their social communities, engagement and generating sales + leads through effective content marketing married with strategic advertising. The name of our game was making dollars stretch.

We were then able to open our doors on King St. in Charleston a few months later with a team of five.

After three years in business, we are proud to say that we purchased the business from our former investor in 2016. We work across industries and across the country to help start-ups and enterprise brands alike. We've developed a reputation of efficiency and irreverence. And if it doesn't enrich, empower or excite us, quite frankly–we're not doing it.

On any given day, you can find us swapping recipes on gchat, refining client strategy on Skype, obsessing over new Spotify playlists and debating what should go on Matchstick's Instagram.

But mostly, we're obsessed with helping businesses with great ideas set their brands on fire.


amber matchstick social            rachel social media marketing

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Matchstick Social is a social marketing + advertising firm headquartered in Charleston, SC with a satellite office in Oklahoma City, OK. Matchstick specializes in social media marketing, optimized social advertising, effective measurement of social initiatives and helping start-ups gain social currency by establishing their digital brands.