Snapchat Makes Some Snappy Changes

This week, Snapchat released a bunch of new features designed to increase user engagement and start monetizing its more than 100 million monthly users. One of the many new features Snapchat has rolled out is its new selfie lenses. Not going to lie, we had a little too much fun with these.

All you have to do is put the app into selfie mode, and press and hold down on your face using your thumb, which activates the selfie layer menu. It uses facial recognition to add in fun, interactive features when you raise your eyebrows or open your mouth. Scroll through and find your favorites. Will it be the “rainbow vomit?”


The “old gal with monocle?”


The “terrifying zombie monster?”


The “cartoon googly eyes?”


Or “one of the other 3 that I couldn’t come up with fun names for?”


The second feature they added in was the trophy case. Snapchat has always assigned users a point score, but those points have always been like those in “Whose Line is it Anyway:” they didn’t matter. Now, however, Snapchat is changing it up and adding a trophy case to reward users for dedicated use of the app. Right now I’ve only got 2 and I’m trying (and failing) to not be competitive about it.



The final new feature that Snapchat introduced was the ability for users to pay for their replays. Right now, users are allowed to replay 1 snap daily for free. Snapchat knows that people want to be able to replay more than one snap a day, so they’ve given users that option: for a price, that is. 

“Today, U.S. Snapchatters can purchase extra Replays, starting at 3 for $0.99. You can use a Replay on any Snap you receive, but you can only Replay any Snap once. They’re a little pricey — but time is money!”

What do you think about the new changes? Would you be willing to pay to replay old snaps?

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Matchstick Social is a social marketing + advertising firm headquartered in Charleston, SC with a satellite office in Oklahoma City, OK. Matchstick specializes in social media marketing, optimized social advertising, effective measurement of social initiatives and helping start-ups gain social currency by establishing their digital brands.