Social Media Numbers You Need To Know

We get it, Social Media Marketing can be overwhelming to say the least. Even those of us who live, eat and sleep social media can get bogged down at times. It’s hard to keep up with all the latest and greatest updates in the industry. However, no matter what the changes, social still remains a hugely important tool to get your business in front of potential clients. 

But don’t just take our word for it! Check out these stats to see just how effectively social media can reach your customers. 

Get ready to feel inspired to start amping up those social media profiles!

Feeling inspired yet?! 

Here are some takeaways:

Facebook’s 2.4 billion (that’s right, we said BILLION) monthly active users are at your fingertips for advertising. But, be sure to keep in mind that 88% of those users are on mobile devices. So make sure all those ad images are optimized for mobile viewing. 

Be sure to utilize Instagram’s Story feature. Of their 1 billion monthly active users, a whopping half of those are active daily Stories users. So get going on those Instagram stories and show off what makes your brand unique!

Let’s not forget about Twitter, because it is certainly not going anywhere! With 460,000 daily new accounts, you’ve got plenty of fresh faces ready to see what you have to offer. Make the most of those 280 characters and show everyone what you’ve got.

LinkedIn’s 303 million monthly active users encompass a total of 30 million company pages. Is your company one of them? If not, you better get yourself on the map!

291 million active monthly users are on Pinterest creating 175 B-I-L-L-I-O-N pins. That’s a whole lot of pins! Make sure you are reaching your audience by creating your own pins and spark some interest for your brand.

So, there you have it. Social Media’s huge reach allows you to market to all your potential clients. All that’s left is figuring out which platform is right for your business. Contact us today to learn how we can help!

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Matchstick Social is a social marketing + advertising firm headquartered in Charleston, SC with a satellite office in Oklahoma City, OK. Matchstick specializes in social media marketing, optimized social advertising, effective measurement of social initiatives and helping start-ups gain social currency by establishing their digital brands.