Twitter’s Shape Shift


Twitter announced some big news this week: They changed their classic star icon that represented favorites to a heart that represents likes.

The heart icon isn’t new. Where have we seen it before? Instagram for one. Changing the meaning behind the shape to "likes" is a big play. Is Twitter just trying to be more like Facebook?

So why did Twitter make this huge shift in how users respond to Tweets? They say on their blog

"We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be your favorite."

Although I doubt people were really all that confused with the star or that the heart will be easier to understand, it's clear that Twitter is shaking things up for a whole new look.

Let’s see what some people are saying:


While I’m not personally offended by Twitter’s shape shift, I do think it will take some getting used to.

What do you think about Twitter’s big change?

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Matchstick Social is a social marketing + advertising firm headquartered in Charleston, SC with a satellite office in Oklahoma City, OK. Matchstick specializes in social media marketing, optimized social advertising, effective measurement of social initiatives and helping start-ups gain social currency by establishing their digital brands.