Facebook just announced that 78% of users are accessing the social platform via mobile. So what does this mean for your brand? The short answer is that if your audience members aren’t seeing you on their news feeds, they’re probably not seeing you at all. This is not to say that you’re wasting your time with organic social messaging; however, if you aren’t running paid media advertising to support your content and promote your brand, there’s no better time to start.
We get it. You’re old school. And putting dollars into the same site where thousands of people are posting pictures of what they ate for dinner sounds ludicrous. But did you know that social media advertising is one of the most cost-efficient ways to reach your customer? Facebook offers one of the most granular targeting options available. Even with a small media budget we can reach your customer based on demographics, interests, devices being used and even consumers who are following your competitors.
Running basic Facebook ads can promise you one thing: more followers. Let’s be honest, it’s nice to have bragging rights that you’re social channels have gained a larger audience than your competitors, but if you’re not turning a profit or building leads there’s not too much to boast about. This is where strategy comes in.
With the right media plan, social engagement is a guarantee but not the main goal. Depending on your businesses predetermined key performance indicators (KPIs), your social strategy will differ. If lead generation is a main objective, social content should drive users to fill out a contact form. By supporting this content with paid media, you are not only expanding your reach exponentially but you are also increasing the likelihood of a gaining website transfers, which in this case would drive directly to your contact page. It’s all about the holistic approach, and this approach includes an advertising budget—see where we’re going with this?
Another common misconception is that there are only a few basic forms of social advertising. This just isn’t true. While many businesses keep it simple, Facebook has rolled out very unique advertising features that help support a cost-efficient strategy for small businesses that don’t have a million dollar media budget.
As marketers, we are challenged to determine what type of ads will be most effective for your business in order to meet your needs. With the new information regarding mobile usage, we have a feeling that newsfeed-only ads are about to get bigger than ever.
Want to learn more about how social media advertising can support your businesses marketing strategy? Contact us at firstname.lastname@example.org for a free consultation.
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