hen creating our ideas about matchstick | social (What are we going to do? What do we stand for? How are we going to communicate our message?), we had a lot of ideas. But three overarching services really stood out and differentiated us from the crowd: strategy, content and media.
Strategy: There has to be a strategy behind everything we do. It’s not just about a “Fill in the blank Friday” for a hotel client or posting about a new service for a B2B client. We want to really think things through: How will this benefit the potential or current customer? How will this position the brand as an authority? How will it drive sales or leads?
Content: As you may have heard (one billion times), content is king. Generating relevant content for your brand is imperative. But we don’t just refresh your site’s content for a better user experience. We manage your blog (or implement one if you don’t already have one). We write articles for third party sites to build your backlinks and authority in the search engine. We use SEO best practices to get it done without any shadiness. No black hats here, folks.
Media: We believe in the power of social media (that means paid ads) to back up all of your organic messaging. Especially when you’re first starting out with your social presence (or trying to rebrand it), you need to extend the reach of your awesome content. Social media is both cost-effective and yields high engagement. It’s not even just about building your community numbers; it’s about getting your message to your customers. We can target customers who already know and love your brand, as well as those who have never heard of you.
These three areas provide a lot of “bang for your buck” because generating meaningful and relevant content across all of your channels is essential to gaining new customers (across more demographics than you think). We like to integrate social, content and media strategies in order to maintain a cohesive, branded voice and to leverage what works best (that’s called optimization).
More questions about what we offer and why? Contact us any time