If you work in real estate, you’re no stranger to the busy life. When your day is jam-packed with meetings and viewings, it’s hard to find time to focus on marketing your business. As a realtor, you are your business and taking the time to invest in marketing may be more important than you realize.
Real Estate related searches on Google.com have grown 253% over the past four years, according to a joint study from the National Association of Realtors and Google. While marketing is a key ingredient to success for all businesses, it is increasingly important for real estate agents. Stop and think: When your clients are thinking about buying/selling their home, their first step is to do some research and see what’s out there. Where do you think they are doing said research? That’s right, the Internet.
Here are four tips for growing your real estate business.
Create a Website with SEO-friendly Content
While that might sound like marketing jargon, it’s not. Aside from building credibility as an expert in your field, a relator’s website should provide the prospective clients with the basic information they need in order to decide if you are someone they’d want to work with. By arming your site with SEO-friendly content, prospective clients can find you through a Google search.
A recent study from the Home Buying Institute shared that 40% of real estate agents have closed a deal as a result of social marketing. Whether you are using Twitter to share and respond to industry-specific news, posting previews of listings on Instagram, or using Facebook to highlight available homes in the area, a strong social marketing is a must if your goal is to be a big player in the market.
Get Bang for your Buck
While the real estate industry is infamous for offline advertising (think Phil Dunphy’s headshot on the park bench), there are other cost-efficient ways to advertising your business, specifically via social media advertising. Through a targeted social media strategy, you can serve ads to prospective clients who are actively looking to buy or sell their home. In a recently study completed by ARME Realty, real estate professionals who invested a minimum of $500 per month into social media advertising saw an 87% increase in foot traffic leading to new business opportunities.
Let’s be realistic: hiring an affordable agency to handle your marketing presence is going to free up your time so you can being doing what you love while keeping the leads coming in. And yes, we’re not above shameless self-promotion.