Social Networking: Be There or Be Square.

Social Media Marketing, Social Media, Social Networking. 

As a business owner, you’ve undoubtedly heard these terms by now. You may even have a basic understanding of how social platforms like Facebook, LinkedIn and Twitter can assist with lead generation and brand awareness. But do you know that social marketing is one of the most cost-effective ways to reach your target market directly within the space that they are spending much of their free time? In a recent Mashable article , GfK data shared that last year Americans spent about 37 minutes each day on social networking platforms.

Often times we hear that a brand’s “social media savvy” employee is moonlighting as their in-house, part-time social media manager. However, unless you plan to hire a full-time employee with a social marketing background, the quality of your content will suffer. Let’s not even mention the fact that there is probably little-to-no strategy involved. Furthermore, it is unlikely that you’re gaining any insights or new clients from his/her social media efforts. And it’s no fault of theirs; you don’t expect your sales manager to fix the printer when it’s acting up. 

Social Marketing isn’t about posting X times per week or tweeting Y times to Z people. It is not about jumping onto a social platform and waving your hands in the air, proclaiming, “I’m here! I’m here!” Instead, it’s about achieving your company’s marketing goals on social platforms that make sense, complimented by a well thought-out, quantifiable strategy. Furthermore, your social strategy should not be a “one and done” approach; instead, a social strategy should be constantly evolving and being restructured on a monthly and sometimes even daily basis to keep up with your customer’s ever-changing social conversations and interests. 

Here are three of our favorite reasons why our social marketing services make your brand better:

1. Sharing your message with a broad audience via your social channels is the easiest way to keep your company top of mind. Additionally, your customers can stay up-to-date with company news, promotions and more. 

2. Your current and prospective customers are out there and often times they are posting, tweeting and linking to you whether you’re responding or not. Don’t miss the opportunity to build a relationship with them—this is how you generate brand ambassadors and repeat customers. 

3. A quantifiable strategy means a deeper understanding of your consumers wants and needs. When it comes to our social marketing services, everything is measured and optimized so that only the strongest content and cost-efficient ad campaign is going out.

Questions about what matchstick social can do for your business? Contact us Contact Us today.