Social media, also known as social advertising, is not a “set it and forget it” vehicle to gain new business leads. While some marketers view the campaign set-up process as a one-time project that requires checking in once a month or bi-monthly to confirm that spend in pacing accordingly, our team tends to disagree. Just like any other digital channel, social ads need to be optimized.
Depending on the unique goals of your business, a social media (advertising) campaign can be designed to include various types of ads, targeting a handful of unique audiences. By creating various ads with different messaging, images, and targeting groups, we are able to test variations and optimize to the highest performing and most cost-efficient ads. Additionally, social ads must be edited and updated regularly in order to remain interesting and relevant to the target community.
And the same goes for your brand’s social content. Since Facebook has become so oversaturated, it’s imperative that your business page is publishing fresh, strong content that your customers are interested in. This means using all available data provided by Facebook and Google Analytics. Our team measures social engagement, website traffic and overall reach in order to determine the optimal timing and positioning of messages that will resonate most with your business’s current and prospective clients to drive leads and sales.
Is your business using social media correctly? While there’s no argument that social marketing has the power to fashion strong relationships with your customers, many business owners overlook the amount of time that is put into creating a strong, engaged social community. When done correctly, social marketing is one of the most cost efficient channels to help grow your business and increase customer loyalty.
If you’re interested in building a professional social marketing presence, we’re offering a free social audit. Contact us today or speak with one of our strategists: (412) 215-8171.