More often than not, small business owners excuse their company’s mediocre social presence claiming that he/she can’t find the time to effectively manage the platforms. Understanding that not all businesses have the budget to hire an agency, here are the top 3 social marketing time management tips for small businesses:
Have a Strategy
If you’ve read our other blogs, you’ve likely noticed that strategy is a common theme here. Simply put, social is about more than generating likes and on-site engagement; it’s about integrating your current marketing strategy with your social strategy in order to reach larger business goals and growth. We believe that social marketing can and will generate a return on your investment if executed correctly. A strong strategy is the difference between making money and losing money.
Follow a Schedule
With just a small amount of time available to manage accounts, you’re better off committing to 15 minutes per day, rather than 2 hours per week. Show consistency with the frequency of your posts or tweets by sticking to a schedule. All content can be prescheduled using a social management dashboard, such as hootsuite, which can be free. Additionally, consumer response turnaround should be within 24 hours of the original post, therefore daily account management is imperative.
Another common theme, here at matchstick social is optimization. Optimize your time by optimizing your content. In order to do so your strategy must include a weekly or monthly data pull and performance analysis. One of those 15-minute days should include an analysis of what messaging is performing the best based on your marketing goals. Once you’ve collected the higher performing messages, filter and analyze what time they are going out, what type of messaging was used, etc. The more you understand what type of content reignites best with your customer the less time you need to spend writing it.
Looking for social strategy consultation? Contact Us with any questions. We’re here to help!