Having a robust and comprehensive social presence is an essential component to every brand’s marketing strategy. Social can help expose your brand to a new audience, paint your brand in a positive light, and help you drive more traffic to your website. However, there is a right way and a wrong way to go about using social for your business. Here are some of the common mistakes we see on social media every day, illustrated by some of our expressive animal friends.
This squirrel who is cursing the heavens because you’re not measuring the efficiency of your social efforts
This cat who’s disappointed that you haven’t figured out what your social marketing key performance indicators are.
This rabbit who is in awe of the fact that you’re not using paid media to support your content efforts.
This polar bear who just can’t believe that you aren’t responding proactively to audience feedback.
This dog who really wishes that you’d update your blog more than twice a year.
This monkey who can't figure out why you aren't differentiating content between your different social channels.
This giraffe who's a little annoyed that you're not regularly updating your social media channels.
This otter who's very confused as to why you're not engaging with your audience members.
This panda who is sad that you haven’t done any research into your target audience to help post relevant content.
This cat who's, frankly, a little horrified that you're not using consistent branding across all of your social channels.
This owl who thinks your overly promotional content makes your brand seem impersonal and robotic.
This seal who isn’t afraid to say that he thinks you could really benefit from testing different types of content to see what works best.
Brooks is actually pretty proud of you for trying and knows that matchstick social can help you remedy all of the social media faux pas you might be guilty of.
Contact matchstick today to talk about how we can help improve your social media strategy and grow your audience base online.
Our thoughts & feelings about what's happening in social with #nofilter.
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