Keywords and link building are no longer the gateway to SEO. Social Media has completely transformed the way we find, digest, and share information online, and Google’s algorithm is changing to suit consumer behavior all the time. If you haven’t incorporated a well-crafted social strategy into your website management — well friend — it’s time to get with it.
Think of your website as an eager middle-schooler, and Google is picking out a dodgeball team. You have to have all the right stuff if you want to get picked first. You need brains (optimized media strategy), brawn (strong onsite content) and popularity (if a lot of people like you, you’re probably a good pick, right?).
Social is a major driver of website traffic. It’s important that users are able to find your page through a Google search, and easily share its content via social in order to keep your search rankings and community engagement high. Search engines now incorporate social signals into their rankings, meaning Google can detect an engaged social audience and will rank sites that see high referral traffic from social channels.
If you’re ready to stake your claim at the top of a Google results page, grab a pen and check out these 5 tips for marrying a quantifiable social strategy and SEO:
Factors like site performance and content indexing can also effect a site’s SEO. Seek out online tools and browser extensions to monitor link performance and site traffic. No matter what your industry, a strategic online presence is crucial for success. Contact the team at matchstick social help you perform a website SEO audit today, and learn how to broaden your audience!