Marketing to Moms: Matchsticks Top Picks

Mother's Day is coming up this Sunday as you should be fully aware of if you work in marketing, advertising, media, or sales. Good Mother's Day ads are popping up left and right, and some not-so-good ones as well. Here are the best of the Mother's Day ads we have seen so far in our not-so-humble-experienced-opinion.

 

You're boarding your plane, you find your window seat, you look up and see a young mother holding her screaming baby. They're in the open seat next to you. FML, am I right? JetBlue's FlyBabies campaign gave us childless folk the reality check that we may have needed. Sure, listening to an unhappy baby is annoying, but the entire traveling experience is way worse for the mother of that miserable baby. Mom's got enough going on and she certainly doesn't need your bad attitude or nasty looks–unless, of course, that will make her baby stop crying. 

The concept of the campaign is that passengers will, in fact, celebrate when a baby cries throughout the flight. The flight attendant shares that every time a baby cried, the passengers will receive 25% of their next JetBlue flight. Crazy, right? The ad goes on with crying babies and clapping passengers. The ad wraps up with a playful yet powerful tagline, reminding all of us that to lighten up a bit: "Next time, smile at a baby, for crying out loud". 

To me, this marketing campaign is powerful, not only for the moms who likely feel as though JetBlue totally gets them but also for those who may have needed a small reminder of how difficult is it to be a mom. – Rachel

 

 

Every four years, the Olympics comes around and everyone across the globe stops to watch world-class athletes compete. As much as we all may want to assume these athletes were just born with some extra superhero strength to stroke our own egos, I love that P&G seized the opportunity to recognize the people who got them there. The 2016 Rio Olympics had a handful of young, celeb-status athletes competing; all of whom had a real-life story to share involving the strengths of their mothers. P&G’s “Strong” ad in their ‘Thank You, Mom’ campaign was geniusly executed and is a sneaky tearjerker so consider yourself forewarned! – Bethany

 

Do you have a fav Mother's Day Ad? Tell us about it!