This may come as a surprise, but social media is for more than just sharing funny animal videos or arguing about politics with strangers. In fact, social platforms such as Facebook, Twitter and Instagram are crucial to any business that wants to still be relevant in the future. But don’t just take our word for it. Here are 10 recent statistics that prove a strong social presence is essential to your brand’s success:
Never underestimate the power of brand loyalty. Social media is the perfect platform for increasing your loyal customer following.
That means if you aren’t using social media for marketing by now, you’re in the minority.
Word-of-mouth referrals are free marketing, and interacting with consumers on social media can increase those referrals.
It’s good business to make it easy for your customers to reach you through their desired communication platform.
So you can’t use the excuse that social media won’t bring in revenue.
More and more brands are joining Instagram to reach the younger audiences that flock there.
If you think they’re only researching your brand's website, you're mistaken. Millennials will also search for your social media pages and judge your brand based on what they find, or don’t find.
Remember the 4th point? People want to reach you through social media, and many brands letting these communication attempts go ignored.
Social media isn’t just for brands that target millennials. Those more mature demographics are still highly active on social media platforms.
That means any digital marketing strategy isn’t complete without a social media plan.