Get in front of your customer on the platforms that they are spending so much time on!
Not sure what to post?
Here are some social media content ideas for small businesses:
- Information about your business
- New blog post
- Industry news/updates
- Host a giveaway
- Service/product spotlight
- Updates about your business
- Repurpose old but relevant blog posts
- Team spotlights & fun facts
- Caption writing contest
- Share a milestone
- Go Live on Facebook
- Request user-generated content
- Client testimonial
- Share/repost relevant third-party content (with credit)
- How-to video
- Pet photos
- Spotlight your clients/customers
- Repost user-generated content
- Share company achievements
- Photos of office visitors
- Poll your followers
- Inspirational videos
- Try IGTV
- Photos of employees work from spaces/offices
- Share market data
- Conduct a social media takeover
- Post a funny GIF
- Create a funny meme
- Celebrate national holidays with photos of staff
- Repurpose old content with slight edits
- Partner with another business for content and/or a giveaway
- Use a social media-only promo code
- Share tips and advice
- Test an infographic
- Ask a question
- Highlight a business outside of your industry
- Share your business values
- Share your team’s mantra/motto
- Share your origin story
- Emerging trends in your industry
- Books you’re reading
- Podcasts you’re listening to
- Make a branded playlist
- Best advice you’ve been given recently
- Best advice you’ve been given ever
- Workspace/desk photo
- Productivity/efficiency tips
- Answer FAQs
- Discuss a customer-facing policy change
- Recap learnings from webinar or conference
- Share vacation plans
- Share team goals
- Goal setting tips
- Highlight an HR benefit (like someone gets the day off on their hiring anniversary)
- Create a video series about day-to-day operations
- Lobby for a local referendum
- Welcome a new employee
- Post childhood photos of your team
- Share 5-star Google review
- Logo or branding updates