Marketing Essentials: Top 4 Red Flags to Watch for During Client Discovery Calls
As a marketing agency business owner, I’ve been on my fair share of discovery calls with potential clients. While these calls can be incredibly valuable, they can also be a breeding ground for red flags. And let me tell you, I’ve seen some doozies. Let’s dive into the top 4 client discovery call red flags we encounter at Matchstick Social.
Disclaimer: These red flags are important to keep in mind as we navigate the world of marketing. If you’re a potential client reading this, don’t worry, we’re not here to judge. We’re here to help you create a killer marketing strategy that’s tailored to your unique needs and goals. 🔥
1. The Unprepared Prospective Client
First up, we have the client who doesn’t really know what they want. I understand that marketing can be overwhelming, but it’s important to have some idea of what you’re hoping to achieve. Without this, it’s like going to the grocery store without a list – you’ll end up with a cart full of random stuff that doesn’t satisfy you.
2. The Uninformed Prospective Client
Next, we have the client who’s solely focused on being on the first page of Google. While we all want this, it’s not exactly a magic trick that can be pulled out of a hat. It’s important for clients to understand the complexity of SEO and the role it plays in a holistic marketing strategy.
3. The Unrealistic Prospective Client
Then there’s the client who wants to go viral on Instagram or TikTok. While going viral can be great, it’s not exactly something that can be planned for. It’s like saying “I want to win the lottery.” Sure, it’s possible, but it’s not a reliable strategy.
4. The Copy+Paste Prospective Client
Lastly, there’s the client who wants to copy their competitor. While it’s important to keep an eye on your competitors, copying them won’t help you stand out. It’s like going to a costume party and seeing three other people in the same costume as you – not exactly a recipe for success.
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Matchstick Social is a data-driven digital marketing and advertising agency that amplifies businesses and generates leads & sales. Book a call with us directly, or send us a note. We look forward to hearing from you!
