From Stonehenge to who killed JFK, the Instagram algorithm has joined the extensive list of our world’s biggest unsolved mysteries. Well.. maybe it’s not that mysterious, but with over one billion monthly active users worldwide, we are constantly trying to understand how Instagram prioritizes content.
The Instagram algorithm is a set of rules and formulas that determine how posts are ranked in users’ feeds. The algorithm’s primary goal is to show users content that is relevant, interesting, and engaging.
Instagram uses a variety of factors to determine which posts to show in a user’s feed, including the following:
Instagram’s algorithm is constantly evolving and changing, which means that it’s essential to keep up to date with the latest changes to ensure that your content is being shown to the right audience.
Looking to grow your Instagram strategy? We are here to help. Contact the Matchstick Social team today to learn how our team of expert writers, designers, and analysts can help grow your social strategy.