Nicole Geer, Author at Matchstick Social • Page 2 of 2

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You'll never wonder how we really feel. Get caught up on the social media news of the day with a lot of #nofilter opinions.

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Matchstick Team

When measuring your ad's success in Ads Manager and Google Analytics, it's easy to see link clicks and immediately assume that your ad is achieving your goal. But is it really? We've put together a list of metrics below that will help you gauge whether that click really matters and how its performance falls into your […]

1/30/18

Does that click matter? Here’s how you can tell.

Nicole Geer

Best Practices

Mark Zuckerberg is having a crisis of conscience. Or that’s at least what it seems like after the bombshell Facebook dropped late last night. There are major changes coming to Facebook's News Feed that will favor person to person engagements over brands and posts that encourage a “passive experience.” Here’s a quote directly from Zuckerberg’s post […]

1/12/18

Matchstick Social’s Take On The Announced Changes to Facebook’s News Feed

Nicole Geer

Uncategorized

Small business owners have all the time in the world to find new and exciting ways to expand their company, right? If you own a small business, you can understand the heavy sarcasm in that previous sentence. When you’re constantly juggling the many tasks of keeping a local business running, it’s difficult to make time […]

12/11/17

Why and How Your Small Business Should Use Social Media

Nicole Geer

Best Practices

The days of waiting on the phone seemingly lifetimes while listening to terrible hold music just to speak to a brand’s customer service are coming to an end. And, honestly, we couldn’t be more ready for that. However, customer service is more important than ever, so where are people going when they need to contact […]

11/21/17

Goodbye Hold Music: Social Media is the Future of Customer Service

Nicole Geer

Best Practices

Finding and engaging with your target audience on different social media platforms can feel sort of like playing Where’s Waldo. Unless you’re keeping up on the latest social media news and trends, it’s possible your brand isn’t utilizing the appropriate platforms to reach your desired audiences. From Facebook to LinkedIn, brands can reach nearly any demographic […]

11/07/17

Finding Your Target Audience on Social Media Platforms

Nicole Geer

Social Advertising

  Employee Name: Casey Sweeney   Hometown: Lexington, SC   My favorite social network is: Instagram   What do you like about social marketing? I like how fast it changes. If you’re not paying attention, you can immediately miss something. It keeps me on my toes, and I love that. Social media has connected us […]

11/02/17

New Employee Spotlight: Casey Sweeney

Nicole Geer

Matchstick Team

Not all Facebook engagements are created equal. It’s an easy and common mistake to look at a Facebook post with hundreds of likes and assume you knocked it out of the park with consumer engagement. Don’t get us wrong, those Facebook post likes and reactions are an important part of your brand’s social media content. […]

10/03/17

The Value of the Facebook Like Versus the Share

Nicole Geer

Social Advertising

This may come as a surprise, but social media is for more than just sharing funny animal videos or arguing about politics with strangers. In fact, social platforms such as Facebook, Twitter and Instagram are crucial to any business that wants to still be relevant in the future. But don’t just take our word for […]

7/21/17

10 Statistics That Prove Your Brand Needs a Strong Social Presence

Nicole Geer

Social Advertising

Mother's Day is coming up this Sunday as you should be fully aware of if you work in marketing, advertising, media, or sales. Good Mother's Day ads are popping up left and right, and some not-so-good ones as well. Here are the best of the Mother's Day ads we have seen so far in our […]

5/11/17

Marketing to Moms: Matchsticks Top Picks

Nicole Geer

Uncategorized

Warm weather and flowers blooming brings to mind images of opening windows, spending time outside, and the strong urge to clean everything. The spring cleaning of your home is extremely important, but how can you spring clean your life?  We all (hopefully) know how to clean a house by now, so let’s talk about your […]

4/18/17

Tips for Organizing your Life

Nicole Geer

Best Practices

The best kind of business is mixed with pleasure.

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