When measuring your ad's success in Ads Manager and Google Analytics, it's easy to see link clicks and immediately assume that your ad is achieving your goal. But is it really? We've put together a list of metrics below that will help you gauge whether that click really matters and how its performance falls into your […]

Small business owners have all the time in the world to find new and exciting ways to expand their company, right? If you own a small business, you can understand the heavy sarcasm in that previous sentence. When you’re constantly juggling the many tasks of keeping a local business running, it’s difficult to make time […]

Finding and engaging with your target audience on different social media platforms can feel sort of like playing Where’s Waldo. Unless you’re keeping up on the latest social media news and trends, it’s possible your brand isn’t utilizing the appropriate platforms to reach your desired audiences. From Facebook to LinkedIn, brands can reach nearly any demographic […]

Not all Facebook engagements are created equal. It’s an easy and common mistake to look at a Facebook post with hundreds of likes and assume you knocked it out of the park with consumer engagement. Don’t get us wrong, those Facebook post likes and reactions are an important part of your brand’s social media content. […]

Mother's Day is coming up this Sunday as you should be fully aware of if you work in marketing, advertising, media, or sales. Good Mother's Day ads are popping up left and right, and some not-so-good ones as well. Here are the best of the Mother's Day ads we have seen so far in our […]