Best Practices
Social Advertising
Social Media Updates
Matchstick Team
When measuring your ad's success in Ads Manager and Google Analytics, it's easy to see link clicks and immediately assume that your ad is achieving your goal. But is it really? We've put together a list of metrics below that will help you gauge whether that click really matters and how its performance falls into your […]
Mark Zuckerberg is having a crisis of conscience. Or that’s at least what it seems like after the bombshell Facebook dropped late last night. There are major changes coming to Facebook's News Feed that will favor person to person engagements over brands and posts that encourage a “passive experience.” Here’s a quote directly from Zuckerberg’s post […]
Small business owners have all the time in the world to find new and exciting ways to expand their company, right? If you own a small business, you can understand the heavy sarcasm in that previous sentence. When you’re constantly juggling the many tasks of keeping a local business running, it’s difficult to make time […]
The days of waiting on the phone seemingly lifetimes while listening to terrible hold music just to speak to a brand’s customer service are coming to an end. And, honestly, we couldn’t be more ready for that. However, customer service is more important than ever, so where are people going when they need to contact […]
Finding and engaging with your target audience on different social media platforms can feel sort of like playing Where’s Waldo. Unless you’re keeping up on the latest social media news and trends, it’s possible your brand isn’t utilizing the appropriate platforms to reach your desired audiences. From Facebook to LinkedIn, brands can reach nearly any demographic […]
Employee Name: Casey Sweeney Hometown: Lexington, SC My favorite social network is: Instagram What do you like about social marketing? I like how fast it changes. If you’re not paying attention, you can immediately miss something. It keeps me on my toes, and I love that. Social media has connected us […]
Not all Facebook engagements are created equal. It’s an easy and common mistake to look at a Facebook post with hundreds of likes and assume you knocked it out of the park with consumer engagement. Don’t get us wrong, those Facebook post likes and reactions are an important part of your brand’s social media content. […]
This may come as a surprise, but social media is for more than just sharing funny animal videos or arguing about politics with strangers. In fact, social platforms such as Facebook, Twitter and Instagram are crucial to any business that wants to still be relevant in the future. But don’t just take our word for […]
Mother's Day is coming up this Sunday as you should be fully aware of if you work in marketing, advertising, media, or sales. Good Mother's Day ads are popping up left and right, and some not-so-good ones as well. Here are the best of the Mother's Day ads we have seen so far in our […]
Warm weather and flowers blooming brings to mind images of opening windows, spending time outside, and the strong urge to clean everything. The spring cleaning of your home is extremely important, but how can you spring clean your life? We all (hopefully) know how to clean a house by now, so let’s talk about your […]
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