The Strike | Matchstick's Blog for Social Media News


You'll never wonder how we really feel. Get caught up on the social media news of the day with a lot of #nofilter opinions.



Best Practices

Social Advertising

Social Media Updates

Matchstick Team

We are THRILLED to announce that Matchstick Social is Charleston’s Best Marketing Company! This is the first time that Best of Charleston has introduced the Marketing/PR category and WE WON! Thank you so much to everyone who voted for us and to our clients who have made the last nine years so fun and rewarding!


Matchstick Social is Best of Charleston 2021

Amber Ludeman


successful onboarding matchstick social

Onboarding is a strategic process that sets up both the client & agency for a successful partnership. During the onboarding process, clients provide insight into their business that the agency will use to create the strategy. We have created a personalized onboarding process that includes a welcome document where we introduce our staff to new […]


Tips for a Successful Onboarding

Nicole Geer

Best Practices

With the steady rise in opportunities for social media exposure and platforms for business expansion, capturing attention is growing increasingly more difficult. The importance of striking photography for social content cannot be overstated. Proper strategy for content development can require just a few extra minutes of your time but can go such a long way […]


10 Simple Tips to Improve Your Photography for Social Content 

Nicole Geer

photography for social content

Best Practices

We learned a lot last year. We learned the importance of prioritizing your mental health from an Olympic champion. We [re-]learned what Twitter was during a 7-hour-long Facebook and Instagram blackout. We learned what the hell NFTs are. The list goes on and on, and it didn’t stop when it came to social media. Here […]


5 Marketing Lessons We Learned in 2021

Nicole Geer

Social Advertising, Social Media Updates, Uncategorized

Trying to maximize ROAS during the holidays is harder than it looks. Here are the three ways we make it happen for our clients.


3 Ways to Maximize your Return on Ad Spend (ROAS) This Holiday Season

Rachel Davis

Best Practices, Social Advertising

This September, our team joined the other digital marketing agencies in Charleston, South Carolina at the Harborside East event space to celebrate all things digital in the exhausting year of our Lord, 2020. We were thrilled to announce that we won the Charleston AMA Spark! Award for Best Social Media Campaign for our client, Kickin […]


Matchstick Social Team Wins Charleston AMA Spark! Award

Amber Ludeman

Matchstick Team

We are humbled to share that Matchstick Social has been recognized among the 10 best Digital Marketing Agencies In Charleston, South Carolina in 2021 by DesignRush Marketplace. DesignRush is a reliable online guide to finding the best professional companies and agencies categorized according to vertical and area of expertise. After evaluating and analyzing Matchstick Social’s performance […]


Matchstick Social Named Top Digital Marketing Companies In Charleston By DesignRush

Rachel Davis

Matchstick Team, Uncategorized

Instagram Story Like a Pro

Want to Instagram Story like a pro? Here are 10 tips and 10 ideas to get you started!


How to Instagram Story Like a Pro

Amber Ludeman

Best Practices, Inspiration

Got writers block? Not sure what to post on your businesses social media accounts? This list will get you through the next few weeks.


60 Content Ideas for Small Businesses to Post on Social Media

Rachel Davis


Matchstick - blog - IG story ideas

Want six Instagram story ideas you can steal right now? We’ve got them for free. And no, you don’t have to give us your email first.


6 Instagram Story Ideas To Steal Right Now

Amber Ludeman

Best Practices, Inspiration

The best kind of business is mixed with pleasure.

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Our thoughts & feelings about what's happening in social with #nofilter.

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