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You'll never wonder how we really feel. Get caught up on the social media news of the day with a lot of #nofilter opinions.

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Matchstick Team

Everyone loves the holidays, right? Cooler weather, hot drinks (unless you’re like us and have been drinking chai lattes since June), food that’ll put you into early hibernation, the list goes on. What’s not to love, however? The stress of seeing your family, first of all. But also getting bombarded with holiday-related posts on social […]

9/23/19

Incorporating Holidays in Your Social Feed: The Do’s & Don’ts

Nicole Schuessler

Best Practices, Social Advertising

Social Media can be a wonderful way to enhance your brand and spread awareness, but we often misuse it. Sometimes we post things that we probably shouldn’t – we’ve all been there – but what are the “rules” in terms of what to post professionally? We took a note from Social Media Today’s post on […]

8/12/19

4 Things You Shouldn’t Post On Social Media (and 3 You Should)

Nicole Schuessler

Best Practices

Have you noticed your Instagram posts are no longer getting the engagement they used to in terms of likes, comments, and follows? If so, you’re not alone. Everyone–from small influencers to large businesses–is feeling the effects.  So, how can you conquer the changes presented by the algorithm?  The blatant truth is that the best way […]

8/08/19

How to Build a Killer Instagram Strategy

Nicole Schuessler

Best Practices

We get it, Social Media Marketing can be overwhelming to say the least. Even those of us who live, eat and sleep social media can get bogged down at times. It’s hard to keep up with all the latest and greatest updates in the industry. However, no matter what the changes, social still remains a […]

7/19/19

Social Media Numbers You Need To Know

Nicole Schuessler

Uncategorized

Whether confused or excited, everyone wants to know what the working in Social Media is really like. And, we get our fair share of questions about our jobs. Here are our FAQ:     “Um, what?” That initial, “Oh, cool” response, is often followed by a long pause and a, “So what does that even […]

7/16/19

Reactions We Get When We Say We Work In Social Media Marketing

Nicole Schuessler

Uncategorized

We’ve got a love/hate relationship with social media. Don’t get us wrong, social media has so much potential for good. It’s connected people all over the world, raised awareness for hundreds of thousands of causes, and provided an endless source of cute animal videos. However, for all the good social media brings the world, it […]

2/25/19

Tips To Stay Sane On Social Media

Nicole Schuessler

Uncategorized

Anytime you open the app on your phone nowadays, it seems like everybody who’s anybody is trying to be an Instagram influencer. The influencer epidemic is so bad, some Instagrammers are faking partnerships to give themselves more credibility. That’s right, people are pretending to be paid by brands to post internet pictures about products so […]

1/16/19

Your Instagram Influencer Marketing Questions Answered

Nicole Schuessler

Social Advertising

We're hiring!  That makes us really, really excited.  But what excites us less, though, is when I receive a barrage of boring cover letters. If you haven't guessed, we love a smart, spunky cover letter. It makes us excited to open your resume.  Why send a cover letter? 1) You lack experience. Maybe you're a perfect fit […]

7/16/18

How To: Write a Cover Letter that Rocks

Amber Ludeman

Matchstick Team

“Your post is performing 85% better than all of the other posts on your page! Boost your post to reach more people.”   Ever seen this overly cheery message from Facebook below a particularly well-performing page post? It sounds like a win-win situation: increase the number of people who see your business with a small […]

6/21/18

3 Reasons To Stop Hitting Facebook’s ‘Boost Post’ Button

Nicole Schuessler

Social Advertising

Social media doesn’t care about your first amendment rights.  Or, better yet, they don’t need to care about your first amendment rights. Here’s why: Yes, you can say (almost) anything you want in a public space without fear of our government fining, arresting or otherwise punishing you for what you said. However, if you were […]

5/16/18

Social Media and the Free Speech Battle

Nicole Schuessler

Uncategorized

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