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You'll never wonder how we really feel. Get caught up on the social media news of the day with a lot of #nofilter opinions.

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Matchstick Team

We're hiring!  That makes us really, really excited.  But what excites us less, though, is when I receive a barrage of boring cover letters. If you haven't guessed, we love a smart, spunky cover letter. It makes us excited to open your resume.  Why send a cover letter? 1) You lack experience. Maybe you're a perfect fit […]

7/16/18

How To: Write a Cover Letter that Rocks

Amber Ludeman

Matchstick Team

“Your post is performing 85% better than all of the other posts on your page! Boost your post to reach more people.”   Ever seen this overly cheery message from Facebook below a particularly well-performing page post? It sounds like a win-win situation: increase the number of people who see your business with a small […]

3 Reasons To Stop Hitting Facebook’s ‘Boost Post’ Button

Social Advertising

6/21/18

Nicole Schuessler

Social media doesn’t care about your first amendment rights.  Or, better yet, they don’t need to care about your first amendment rights. Here’s why: Yes, you can say (almost) anything you want in a public space without fear of our government fining, arresting or otherwise punishing you for what you said. However, if you were […]

5/16/18

Social Media and the Free Speech Battle

Nicole Schuessler

Uncategorized

In case you've been living under a rock and hadn't noticed, Zuckerberg has been taking some heat lately. He testified in front of Congress this week to answer for Facebook's role in a data breach involving Cambridge Analytica. But the Congressmen and women didn't come to play. They wanted to throw in questions about ad […]

The Best Memes From the Zuck/Facebook/Congress Debacle

Social Advertising, Social Media Updates

4/12/18

Amber Ludeman

Over the last few weeks, Mark Zuckerberg has gotten into hot water by admitting that Facebook allowed Cambridge Analytica to have access to personal data from 50 million Facebook profiles. It was without consent, obviously, and it has been linked to the last presidential election. To put it bluntly, Facebook policy allowed for the collection […]

3/27/18

Facebook (Potentially Unknowingly) Gave Away Your Information: Are We Even Surprised?

Amber Ludeman

Social Media Updates

  Social media has grown up a lot in the past 10 years. From Myspace to Instagram and all of the adventures in between, if you were blessed to be a teenager at the beginning of social media, then you’ve known a lot of different ways to connect with friends and build your online persona. […]

Social Media Throwback

Uncategorized

3/13/18

Amber Ludeman

Hashtags. Formally known as the pound sign to those in the pre-social media era. Ever since their invention, people have been wondering: How many am I supposed to use?   What am I supposed to actually hashtag? That seems funny, should I use that? So I thought I would let you in on my process […]

3/08/18

How to Win Friends and Use Hashtags Effectively

Amber Ludeman

Best Practices

Face it, we're on social media a lot. Like, a lot a lot. It gets more and more difficult to not judge accounts based on their current performance or wondering what their strategies are. But occasionally, we do find ourselves on Instagram accounts just enjoying the content they're posting whether it's funny, relatable, or just […]

Instagram Roundup – February 2018

Uncategorized

2/27/18

Amber Ludeman

  For as long as humans have walked this planet, we've had opinions we've stubbornly tried to bestow on those around us. From how to pronounce the word "gif" to the origins of the universe, there's no shortage of topics on which to spout our viewpoints. With the creation and spread of social media, these hot […]

2/19/18

HOT TOPIC: SOCIAL MOVEMENTS AND SOCIAL MEDIA

Amber Ludeman

Matchstick Team, Uncategorized

  "It's my opportunity… to correct a wrong."   In an age where we revere any new technology and can’t wait to push past the thresholds we initially had in a long-forgotten life before smartphones, it’s uncommon that we see early social builders questioning the effects of tech. We’re meant to see technology as a good […]

Early Social Builders Are Finally Questioning the Effects Of Tech on our Lives

Social Media Updates

2/07/18

Amber Ludeman

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Our thoughts & feelings about what's happening in social with #nofilter.

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