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Matchstick Team

Ahh, #startuplife. There’s the product development, the team building, the “do we or don’t we” investor conversations, growing pains, scalability issues and God willing, some stock options. But it doesn’t have to all be 5am alarms and 9pm cry sessions. When you have the right partners, the challenges can be fun. OK, I might have […]

12/04/19

Social for Start-Ups: Where Do We Start?

Amber Ludeman

Best Practices

So you’re ready to outsource your social marketing. You’ve got your perfect product, your stellar site, your bold branding, and your team is poised like a panther to attack the market. Great! But how do you tell a great social marketing agency from an only so-so one? Glad you asked! Start by asking these five […]

5 Questions to Ask a Social Marketing Agency–Before You Hire Them

Best Practices, Uncategorized

11/30/19

Amber Ludeman

Social marketing is one part science and one part creativity. It is not, by anyone’s measure, magic. That’s why, in order to have a really amazing social presence, you must first have a solid website. Obviously, the only exception being if you are not looking to generate website traffic (but our follow-up question would then […]

11/20/19

How To Build a Stellar, Actionable Website

Amber Ludeman

Best Practices

Everyone loves the holidays, right? Cooler weather, hot drinks (unless you’re like us and have been drinking chai lattes since June), food that’ll put you into early hibernation, the list goes on. What’s not to love, however? The stress of seeing your family, first of all. But also getting bombarded with holiday-related posts on social […]

Incorporating Holidays in Your Social Feed: The Do’s & Don’ts

Best Practices, Social Advertising

9/23/19

Nicole Schuessler

Social Media can be a wonderful way to enhance your brand and spread awareness, but we often misuse it. Sometimes we post things that we probably shouldn’t – we’ve all been there – but what are the “rules” in terms of what to post professionally? We took a note from Social Media Today’s post on […]

8/12/19

4 Things You Shouldn’t Post On Social Media (and 3 You Should)

Nicole Schuessler

Best Practices

Have you noticed your Instagram posts are no longer getting the engagement they used to in terms of likes, comments, and follows? If so, you’re not alone. Everyone–from small influencers to large businesses–is feeling the effects.  So, how can you conquer the changes presented by the algorithm?  The blatant truth is that the best way […]

How to Build a Killer Instagram Strategy

Best Practices

8/08/19

Rebecca Griffin

Hashtags. Formally known as the pound sign to those in the pre-social media era. Ever since their invention, people have been wondering: How many am I supposed to use?   What am I supposed to actually hashtag? That seems funny, should I use that? So I thought I would let you in on my process […]

3/08/18

How to Win Friends and Use Hashtags Effectively

Amber Ludeman

Best Practices

When measuring your ad's success in Ads Manager and Google Analytics, it's easy to see link clicks and immediately assume that your ad is achieving your goal. But is it really? We've put together a list of metrics below that will help you gauge whether that click really matters and how its performance falls into your […]

Does that click matter? Here’s how you can tell.

Best Practices

1/30/18

Nicole Schuessler

Social Media Marketing can be confusing if you aren't talking about it 24/7, which if you are running your own business chances are social media isn't on your radar 100% of the time. Here are 5 social media marketing terms you should familiarize yourself with, however, in order to establish what your goals are and […]

1/24/18

5 Social Media Marketing Terms You Need To Know

Amber Ludeman

Best Practices, Social Advertising

It's a question we get asked often. What's the deal with Twitter? Should I be tweeting? How often should I be tweeting? What's a hashtag? (Yes, we still get that one too) It's no secret that social media is constantly evolving. New platforms are appearing seemingly out of thin air. So what do we think […]

In One Word, How Would You Describe the Future Of Twitter?

Best Practices, Matchstick Team

1/22/18

Amber Ludeman

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