Best Practices Archives • Matchstick Social


You'll never wonder how we really feel. Get caught up on the social media news of the day with a lot of #nofilter opinions.



Best Practices

Social Advertising

Social Media Updates

Matchstick Team

Trying to maximize ROAS during the holidays is harder than it looks. Here are the three ways we make it happen for our clients.


3 Ways to Maximize your Return on Ad Spend (ROAS) This Holiday Season

Rachel Davis

Best Practices, Social Advertising

Instagram Story Like a Pro

Want to Instagram Story like a pro? Here are 10 tips and 10 ideas to get you started!


How to Instagram Story Like a Pro

Amber Ludeman

Best Practices, Inspiration

Want six Instagram story ideas you can steal right now? We’ve got them for free. And no, you don’t have to give us your email first.


6 Instagram Story Ideas To Steal Right Now

Amber Ludeman

Matchstick - blog - IG story ideas

Best Practices, Inspiration


Charleston (and the country) will eventually re-open and when your industry is deemed safe, here are some great ways to win back customers.


How To Win Back Customers When Charleston Re-opens

Amber Ludeman

Best Practices, Inspiration

Working from home isn’t easy, but with a few tips, you can make it work for you. There are a few things of which to stay aware: accountability, efficiency, and stress. After all, the last thing you want to do is squander away the work day and stress out about to-dos into the evening.


Work From Home Tips–from Someone Who Has Been Doing it for Five Years

Amber Ludeman

Best Practices, Matchstick Team

So you’ve been burned by a self-proclaimed marketing expert… They really seemed to know what they were doing at first, but after endless emails that lead to several headaches and more work than it was worth, they completely missed the mark. The worst part about it is that you still need some sort of social […]


How to Trust a Social Marketer (After You’ve Been Burned)

Rachel Davis

Best Practices, Social Advertising

Ahh, #startuplife. There’s the product development, the team building, the “do we or don’t we” investor conversations, growing pains, scalability issues and God willing, some stock options. But it doesn’t have to all be 5am alarms and 9pm cry sessions. When you have the right partners, the challenges can be fun. OK, I might have […]


Social for Start-Ups: Where Do We Start?

Amber Ludeman

Best Practices

right questions for social marketing agencies

So you’re ready to outsource your social marketing. You’ve got your perfect product, your stellar site, your bold branding, and your team is poised like a panther to attack the market. Great! But how do you tell a great social marketing agency from an only so-so one? Glad you asked! Start by asking these five […]


5 Questions to Ask a Social Marketing Agency–Before You Hire Them

Amber Ludeman

Best Practices, Uncategorized

Social marketing is one part science and one part creativity. It is not, by anyone’s measure, magic. That’s why, in order to have a really amazing social presence, you must first have a solid website. Obviously, the only exception being if you are not looking to generate website traffic (but our follow-up question would then […]


How To Build a Stellar, Actionable Website

Amber Ludeman

Best Practices

Everyone loves the holidays, right? Cooler weather, hot drinks (unless you’re like us and have been drinking chai lattes since June), food that’ll put you into early hibernation, the list goes on. What’s not to love, however? The stress of seeing your family, first of all. But also getting bombarded with holiday-related posts on social […]


Incorporating Holidays in Your Social Feed: The Do’s & Don’ts

Nicole Geer

Best Practices, Social Advertising

The best kind of business is mixed with pleasure.

let's be friends


Our thoughts & feelings about what's happening in social with #nofilter.

REad on