Best Practices Archives • Matchstick Social


You'll never wonder how we really feel. Get caught up on the social media news of the day with a lot of #nofilter opinions.



Best Practices

Social Advertising

Social Media Updates

Matchstick Team

From Stonehenge to who killed JFK, the Instagram algorithm has joined the extensive list of our world’s biggest unsolved mysteries. Well.. maybe it’s not that mysterious, but with over one billion monthly active users worldwide, we are constantly trying to understand how Instagram prioritizes content. First things first, what is an algorithm? The Instagram algorithm […]


Unsolved Mysteries: What we know about the Instagram Algorithm

Olivia Rice

Best Practices, Uncategorized

Return on ad spend (ROAS) is a crucial metric in digital marketing that measures the effectiveness of your advertising campaigns. Calculating ROAS helps us understand the revenue generated from your ad spend and enables you to make data-driven decisions to optimize your marketing efforts. At Matchstick Social, a huge part of our success relies in […]


A Business Owners Guide to Understanding and Calculating Return on Ad Spend (ROA)

Olivia Rice

Best Practices, Social Advertising

Are you stuck at square one with your start-up social media presence? Sometimes it feels like there are 500 things to do for your start-up (especially if you’re operating just yourself or with a small team), and often, marketing falls to the bottom of the list. But, according to Meta’s recent report, 60% of Gen […]


5 Tips for a Strong Start-Up Social Media Presence

Olivia Rice

Five tips for stronger start-up social media

Best Practices

How to Perfect & Polish Your Instagram Reels Content

So, you consider yourself a Reels ~viewing enthusiast~. You know the trends, send the jokes to your friends, but whenever you try to make them yourself, the execution doesn’t quite align with your original vision. We’re here to help! Don’t get discouraged. Being a great viewer of Reels is the most important part because that […]


How to Perfect and Polish Your Instagram Reels Content

Olivia Rice

Best Practices

Trends have been with us our whole lives. It started in middle school, when the coolest thing to wear was a t-shirt emblazoned with your favorite overly fragmented store. But in 2022, what trends should you focus on to have the most success? Leave it to your trendsetting marketing experts at Matchstick Social to teach […]


How to Use Social Trends to Your Advantage

Olivia Rice

How to Use Social Trends to Your Advantage

Best Practices

Engagement vs Conversions - Let's Talk Metrics

Let’s talk about engagement vs. conversions in social media. In this crazy, digital world, it can be hard to tell what’s important when it comes to measuring the success of your marketing efforts. When setting up your social media strategy it’s crucial to have a goal in mind, but what should that goal be? Many […]


Let’s Talk Metrics – Engagement vs Conversions

Olivia Rice

Best Practices

Onboarding is a strategic process that sets up both the client & agency for a successful partnership. During the onboarding process, clients provide insight into their business that the agency will use to create the strategy. We have created a personalized onboarding process that includes a welcome document where we introduce our staff to new […]


Tips for a Successful Onboarding

Nicole Geer

successful onboarding matchstick social

Best Practices

photography for social content

With the steady rise in opportunities for social media exposure and platforms for business expansion, capturing attention is growing increasingly more difficult. The importance of striking photography for social content cannot be overstated. Proper strategy for content development can require just a few extra minutes of your time but can go such a long way […]


10 Simple Tips to Improve Your Photography for Social Content 

Nicole Geer

Best Practices

Trying to maximize ROAS during the holidays is harder than it looks. Here are the three ways we make it happen for our clients.


3 Ways to Maximize your Return on Ad Spend (ROAS) This Holiday Season

Rachel Davis

Best Practices, Social Advertising

Instagram Story Like a Pro

Want to Instagram Story like a pro? Here are 10 tips and 10 ideas to get you started!


How to Instagram Story Like a Pro

Amber Ludeman

Best Practices, Inspiration

The best kind of business is mixed with pleasure.

let's be friends


Our thoughts & feelings about what's happening in social with #nofilter.

REad on