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Matchstick Team
From Stonehenge to who killed JFK, the Instagram algorithm has joined the extensive list of our world’s biggest unsolved mysteries. Well.. maybe it’s not that mysterious, but with over one billion monthly active users worldwide, we are constantly trying to understand how Instagram prioritizes content. First things first, what is an algorithm? The Instagram algorithm […]
4/13/23
Olivia Rice
Return on ad spend (ROAS) is a crucial metric in digital marketing that measures the effectiveness of your advertising campaigns. Calculating ROAS helps us understand the revenue generated from your ad spend and enables you to make data-driven decisions to optimize your marketing efforts. At Matchstick Social, a huge part of our success relies in […]
3/31/23
Olivia Rice
Are you stuck at square one with your start-up social media presence? Sometimes it feels like there are 500 things to do for your start-up (especially if you’re operating just yourself or with a small team), and often, marketing falls to the bottom of the list. But, according to Meta’s recent report, 60% of Gen […]
8/23/22
Olivia Rice
So, you consider yourself a Reels ~viewing enthusiast~. You know the trends, send the jokes to your friends, but whenever you try to make them yourself, the execution doesn’t quite align with your original vision. We’re here to help! Don’t get discouraged. Being a great viewer of Reels is the most important part because that […]
8/09/22
Olivia Rice
Trends have been with us our whole lives. It started in middle school, when the coolest thing to wear was a t-shirt emblazoned with your favorite overly fragmented store. But in 2022, what trends should you focus on to have the most success? Leave it to your trendsetting marketing experts at Matchstick Social to teach […]
7/29/22
Olivia Rice
Let’s talk about engagement vs. conversions in social media. In this crazy, digital world, it can be hard to tell what’s important when it comes to measuring the success of your marketing efforts. When setting up your social media strategy it’s crucial to have a goal in mind, but what should that goal be? Many […]
7/12/22
Olivia Rice
Onboarding is a strategic process that sets up both the client & agency for a successful partnership. During the onboarding process, clients provide insight into their business that the agency will use to create the strategy. We have created a personalized onboarding process that includes a welcome document where we introduce our staff to new […]
2/08/22
Nicole Geer
With the steady rise in opportunities for social media exposure and platforms for business expansion, capturing attention is growing increasingly more difficult. The importance of striking photography for social content cannot be overstated. Proper strategy for content development can require just a few extra minutes of your time but can go such a long way […]
2/02/22
Nicole Geer
Trying to maximize ROAS during the holidays is harder than it looks. Here are the three ways we make it happen for our clients.
11/07/21
Rachel Davis
Want to Instagram Story like a pro? Here are 10 tips and 10 ideas to get you started!
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