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Matchstick Team

Have you noticed your Instagram posts are no longer getting the engagement they used to in terms of likes, comments, and follows? If so, you’re not alone. Everyone–from small influencers to large businesses–is feeling the effects.  So, how can you conquer the changes presented by the algorithm?  The blatant truth is that the best way […]

8/08/19

How to Build a Killer Instagram Strategy

Nicole Schuessler

Best Practices

Hashtags. Formally known as the pound sign to those in the pre-social media era. Ever since their invention, people have been wondering: How many am I supposed to use?   What am I supposed to actually hashtag? That seems funny, should I use that? So I thought I would let you in on my process […]

3/08/18

How to Win Friends and Use Hashtags Effectively

Amber Ludeman

Best Practices

When measuring your ad's success in Ads Manager and Google Analytics, it's easy to see link clicks and immediately assume that your ad is achieving your goal. But is it really? We've put together a list of metrics below that will help you gauge whether that click really matters and how its performance falls into your […]

1/30/18

Does that click matter? Here’s how you can tell.

Nicole Schuessler

Best Practices

Social Media Marketing can be confusing if you aren't talking about it 24/7, which if you are running your own business chances are social media isn't on your radar 100% of the time. Here are 5 social media marketing terms you should familiarize yourself with, however, in order to establish what your goals are and […]

1/24/18

5 Social Media Marketing Terms You Need To Know

Amber Ludeman

Best Practices, Social Advertising

It's a question we get asked often. What's the deal with Twitter? Should I be tweeting? How often should I be tweeting? What's a hashtag? (Yes, we still get that one too) It's no secret that social media is constantly evolving. New platforms are appearing seemingly out of thin air. So what do we think […]

1/22/18

In One Word, How Would You Describe the Future Of Twitter?

Amber Ludeman

Best Practices, Matchstick Team

Small business owners have all the time in the world to find new and exciting ways to expand their company, right? If you own a small business, you can understand the heavy sarcasm in that previous sentence. When you’re constantly juggling the many tasks of keeping a local business running, it’s difficult to make time […]

12/11/17

Why and How Your Small Business Should Use Social Media

Nicole Schuessler

Best Practices

The days of waiting on the phone seemingly lifetimes while listening to terrible hold music just to speak to a brand’s customer service are coming to an end. And, honestly, we couldn’t be more ready for that. However, customer service is more important than ever, so where are people going when they need to contact […]

11/21/17

Goodbye Hold Music: Social Media is the Future of Customer Service

Nicole Schuessler

Best Practices

Warm weather and flowers blooming brings to mind images of opening windows, spending time outside, and the strong urge to clean everything. The spring cleaning of your home is extremely important, but how can you spring clean your life?  We all (hopefully) know how to clean a house by now, so let’s talk about your […]

4/18/17

Tips for Organizing your Life

Nicole Schuessler

Best Practices

Do you ever wonder if you hired an effective social marketing agency, or what your social marketing is even accomplishing? Open your email. Put in the subject line: three questions. Now send it to your agency (or potential agencies you're considering hiring).   1. What services are covered in my cost? Don’t skip reviewing your […]

3/24/17

3 Questions to Ask Your Social Marketing Agency Today

Amber Ludeman

Best Practices

If you have not seen behaviors targeting for Facebook advertising yet as a digital marketer, you need to look into it sooner rather than later. Recognizing consumer behavior is key for a successful business. This is not news; people have known this since the beginnings of advertising. Marketing towards people’s behavior is more important than ever […]

3/06/17

Facebook Consumer Behavior Targeting

Amber Ludeman

Best Practices, Social Advertising

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