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Matchstick Team

Twitter seems frivolous to some, and in some markets, it isn't a compelling platform for small-to-medium businesses. But if your business is nationwide, looking to expand in various cities or multi-location, Twitter is an excellent network and outlet for your business to show personality. Here are three Twitter strategies for small-to-medium businesses that can grow your […]

2/25/17

3 Twitter Strategies for Small-to-Medium Businesses

Amber Ludeman

Best Practices

​ 2016 was the year of a bombardment of political tweets and a mirage of celebrity-inundated social. The New Year will likely see some of the same trends, but here are four social media trends to watch for in 2017. Live Video You know the saying, “Photo or it didn’t happen!”? 2017 will be the year […]

1/24/17

Social Media Trends to Watch for in 2017

Amber Ludeman

Best Practices

As the new year starts, many people are creating goals to make 2017 the best year yet! However, according to a recent article by Fast Company, only 8% of people follow through with their New Year’s Resolutions. For both the new year, and any time, here are some tips to help you set goals you […]

1/09/17

Setting Goals You Will Actually Stick To

Amber Ludeman

Best Practices

Listen. We love social marketing interns. The bright minds of the future are knocking on our doors and working for reasonable wages. But there are several reasons why you shouldn't just toss an intern into starting or running your social marketing efforts. STRATEGY Social isn't just a place to update every once in awhile. An […]

1/03/17

No, An Intern Shouldn’t Handle Your Social Marketing

Amber Ludeman

Best Practices

You've probably seen those Instagrammers who've achieved Insta fame and wondered how the heck they're getting so much engagement. The secret? It's all about the picture quality. So if you're ready to increase your engagement and take your Instagram feed to the next level, here are some tips for taking better Instagram pictures.  1. Don't […]

12/27/16

Tips for Taking Better Instagram Pictures

Amber Ludeman

Best Practices

It’s the most wonderful time of the year, and as a social media professional who is also an avid Sound of Music fan I thought I’d put together a little list of my favorite tools from 2016. Don’t worry, I’m not going to try to sing.   Canva If you don’t know, now you know […]

12/21/16

A Few of My Favorite Things // The Social Media Edition

3rfocus

Best Practices, Matchstick Team

At Matchstick, we're thankful for a lot of things. Like, you know, leggings that are 50% off and Pumpkin Spice Lattes. But, as lovers of all things digital marketing we're even more thankful for awesome social marketing tools.  Below you'll find the top social marketing tools we're most thankful for! Hootsuite When you're managing Twitter accounts […]

11/23/16

5 Social Marketing Tools We’re Thankful For

Amber Ludeman

Best Practices

I think we can all agree that the internet is a pretty hilarious place. It abounds in memes, hilarious cat videos, and top enumerated lists of “Products for People Who Are Completely Obsessed with Pizza.” At some point, you and/or your brand is going to want to join in on the laughs and infuse some […]

8/24/16

The Dos and Don’ts of Humor on Social Media

Amber Ludeman

Best Practices

Some entrepreneurs claim to be working 18 hours a day. And I'm not talking about the Gary Vaynerchuks of the world, who definitely do (if you're dubious about that, please check his Snapchat stories). I'm talking about your average entrepreneur who is not in Silicon Valley and who hasn't made millions yet. You know the […]

1/19/16

Here’s why your 18-Hour Workday is Bullshit

Amber Ludeman

Best Practices

If you were a human being capable of reading in the ‘90s, then chances are you have heard of (or have been given) this book: There were several iterations including Highly Effective Teens and Highly Effective Leaders.  Today, we’d like to revisit this model, but discuss what makes an effective social marketer. Though we all […]

9/18/15

Seven Habits of Highly Effective Social Marketers

Amber Ludeman

Best Practices

The best kind of business is mixed with pleasure.

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