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Matchstick Team
Return on ad spend (ROAS) is a crucial metric in digital marketing that measures the effectiveness of your advertising campaigns. Calculating ROAS helps us understand the revenue generated from your ad spend and enables you to make data-driven decisions to optimize your marketing efforts. At Matchstick Social, a huge part of our success relies in […]
3/31/23
Olivia Rice
We learned a lot last year. We learned the importance of prioritizing your mental health from an Olympic champion. We [re-]learned what Twitter was during a 7-hour-long Facebook and Instagram blackout. We learned what the hell NFTs are. The list goes on and on, and it didn’t stop when it came to social media. Here […]
1/03/22
Nicole Geer
Trying to maximize ROAS during the holidays is harder than it looks. Here are the three ways we make it happen for our clients.
11/07/21
Rachel Davis
Tips for making a big impact with a smaller marketing budget in post-COVID-19 America.
4/21/20
Amber Ludeman
So you’ve been burned by a self-proclaimed marketing expert… They really seemed to know what they were doing at first, but after endless emails that lead to several headaches and more work than it was worth, they completely missed the mark. The worst part about it is that you still need some sort of social […]
1/28/20
Rachel Davis
Everyone loves the holidays, right? Cooler weather, hot drinks (unless you’re like us and have been drinking chai lattes since June), food that’ll put you into early hibernation, the list goes on. What’s not to love, however? The stress of seeing your family, first of all. But also getting bombarded with holiday-related posts on social […]
9/23/19
Nicole Geer
Anytime you open the app on your phone nowadays, it seems like everybody who’s anybody is trying to be an Instagram influencer. The influencer epidemic is so bad, some Instagrammers are faking partnerships to give themselves more credibility. That’s right, people are pretending to be paid by brands to post internet pictures about products so […]
1/16/19
Nicole Geer
“Your post is performing 85% better than all of the other posts on your page! Boost your post to reach more people.” Ever seen this overly cheery message from Facebook below a particularly well-performing page post? It sounds like a win-win situation: increase the number of people who see your business with a small […]
6/21/18
Nicole Geer
In case you've been living under a rock and hadn't noticed, Zuckerberg has been taking some heat lately. He testified in front of Congress this week to answer for Facebook's role in a data breach involving Cambridge Analytica. But the Congressmen and women didn't come to play. They wanted to throw in questions about ad […]
4/12/18
Amber Ludeman
Social Media Marketing can be confusing if you aren't talking about it 24/7, which if you are running your own business chances are social media isn't on your radar 100% of the time. Here are 5 social media marketing terms you should familiarize yourself with, however, in order to establish what your goals are and […]
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