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Matchstick Team

Everyone loves the holidays, right? Cooler weather, hot drinks (unless you’re like us and have been drinking chai lattes since June), food that’ll put you into early hibernation, the list goes on. What’s not to love, however? The stress of seeing your family, first of all. But also getting bombarded with holiday-related posts on social […]

9/23/19

Incorporating Holidays in Your Social Feed: The Do’s & Don’ts

Nicole Schuessler

Best Practices, Social Advertising

Anytime you open the app on your phone nowadays, it seems like everybody who’s anybody is trying to be an Instagram influencer. The influencer epidemic is so bad, some Instagrammers are faking partnerships to give themselves more credibility. That’s right, people are pretending to be paid by brands to post internet pictures about products so […]

Your Instagram Influencer Marketing Questions Answered

Social Advertising

1/16/19

Nicole Schuessler

“Your post is performing 85% better than all of the other posts on your page! Boost your post to reach more people.”   Ever seen this overly cheery message from Facebook below a particularly well-performing page post? It sounds like a win-win situation: increase the number of people who see your business with a small […]

6/21/18

3 Reasons To Stop Hitting Facebook’s ‘Boost Post’ Button

Nicole Schuessler

Social Advertising

In case you've been living under a rock and hadn't noticed, Zuckerberg has been taking some heat lately. He testified in front of Congress this week to answer for Facebook's role in a data breach involving Cambridge Analytica. But the Congressmen and women didn't come to play. They wanted to throw in questions about ad […]

The Best Memes From the Zuck/Facebook/Congress Debacle

Social Advertising, Social Media Updates

4/12/18

Amber Ludeman

Social Media Marketing can be confusing if you aren't talking about it 24/7, which if you are running your own business chances are social media isn't on your radar 100% of the time. Here are 5 social media marketing terms you should familiarize yourself with, however, in order to establish what your goals are and […]

1/24/18

5 Social Media Marketing Terms You Need To Know

Amber Ludeman

Best Practices, Social Advertising

Finding and engaging with your target audience on different social media platforms can feel sort of like playing Where’s Waldo. Unless you’re keeping up on the latest social media news and trends, it’s possible your brand isn’t utilizing the appropriate platforms to reach your desired audiences. From Facebook to LinkedIn, brands can reach nearly any demographic […]

Finding Your Target Audience on Social Media Platforms

Social Advertising

11/07/17

Nicole Schuessler

Not all Facebook engagements are created equal. It’s an easy and common mistake to look at a Facebook post with hundreds of likes and assume you knocked it out of the park with consumer engagement. Don’t get us wrong, those Facebook post likes and reactions are an important part of your brand’s social media content. […]

10/03/17

The Value of the Facebook Like Versus the Share

Nicole Schuessler

Social Advertising

This may come as a surprise, but social media is for more than just sharing funny animal videos or arguing about politics with strangers. In fact, social platforms such as Facebook, Twitter and Instagram are crucial to any business that wants to still be relevant in the future. But don’t just take our word for […]

10 Statistics That Prove Your Brand Needs a Strong Social Presence

Social Advertising

7/21/17

Nicole Schuessler

If you have not seen behaviors targeting for Facebook advertising yet as a digital marketer, you need to look into it sooner rather than later. Recognizing consumer behavior is key for a successful business. This is not news; people have known this since the beginnings of advertising. Marketing towards people’s behavior is more important than ever […]

3/06/17

Facebook Consumer Behavior Targeting

Amber Ludeman

Best Practices, Social Advertising

Things to Love in Facebook Ads Manager – Part 3 Great things come in threes! This is the third set of three buttons available to love in Facebook Ads Manager. If you want to compare the performance of several different ads, these features are fantastic! The best part about being organized with your advertising is […]

Things to Love in Facebook Ads Manager – Part 3

Social Advertising

2/10/17

Amber Ludeman

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