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Matchstick Team
Finding and engaging with your target audience on different social media platforms can feel sort of like playing Where’s Waldo. Unless you’re keeping up on the latest social media news and trends, it’s possible your brand isn’t utilizing the appropriate platforms to reach your desired audiences. From Facebook to LinkedIn, brands can reach nearly any demographic […]
11/07/17
Nicole Geer
Not all Facebook engagements are created equal. It’s an easy and common mistake to look at a Facebook post with hundreds of likes and assume you knocked it out of the park with consumer engagement. Don’t get us wrong, those Facebook post likes and reactions are an important part of your brand’s social media content. […]
10/03/17
Nicole Geer
This may come as a surprise, but social media is for more than just sharing funny animal videos or arguing about politics with strangers. In fact, social platforms such as Facebook, Twitter and Instagram are crucial to any business that wants to still be relevant in the future. But don’t just take our word for […]
7/21/17
Nicole Geer
If you have not seen behaviors targeting for Facebook advertising yet as a digital marketer, you need to look into it sooner rather than later. Recognizing consumer behavior is key for a successful business. This is not news; people have known this since the beginnings of advertising. Marketing towards people’s behavior is more important than ever […]
3/06/17
Amber Ludeman
Things to Love in Facebook Ads Manager – Part 3 Great things come in threes! This is the third set of three buttons available to love in Facebook Ads Manager. If you want to compare the performance of several different ads, these features are fantastic! The best part about being organized with your advertising is […]
2/10/17
Amber Ludeman
Things to Love in Facebook Ads Manager – Part 2 There are so many things to love about ads manager! There are three sets of three buttons (now that's a tongue twister) that we love the most. These small buttons help keep everything organized and helps save time with social advertising! In this part two of a […]
2/08/17
Amber Ludeman
Things to Love in Facebook Ads Manager – Part 1 Facebook Ads Manager is a wonderful thing. There are dozens of options and hundreds of pieces of data available- if you know where to look! Even if you have been working in Ads Manager for a while, there are likely several features you may not be […]
2/06/17
Amber Ludeman
If you plan to have any type of successful online marketing, a strong social advertising strategy is key. Here are 9 tips to help you make a successful social advertising strategy: 1. Establish your goals Depending on what you are trying to accomplish, there are several types of ads you can use. Are you trying […]
1/18/17
Amber Ludeman
The Internet has changed the world, no question about it and one of the most influential players online is Facebook. Facebook ads have popped up all over your newsfeed in order to reach people online and sell their products. Facebook ads can be annoying, but only if you want them to be. If you have Ad […]
8/24/16
Rachel Davis
We have all made mistakes in Social Media Advertising. There is no set rulebook for how to use and advertise with social media, just a few guidelines and lots of trial and error. The best guidelines to stick to are what I refer to as the “Goldilocks Rules.” You know what is too little; you […]
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