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Matchstick Team
Change. A topic that can be a hard pill to swallow for many, especially when it comes to things that are a part of your daily life. Instagram recently started testing a new update focusing on creating a fully-integrated home feed that would present everything in an immersive, swipeable feed. In layman’s terms? Instagram would […]
8/16/22
Olivia Rice
We learned a lot last year. We learned the importance of prioritizing your mental health from an Olympic champion. We [re-]learned what Twitter was during a 7-hour-long Facebook and Instagram blackout. We learned what the hell NFTs are. The list goes on and on, and it didn’t stop when it came to social media. Here […]
1/03/22
Nicole Geer
In case you've been living under a rock and hadn't noticed, Zuckerberg has been taking some heat lately. He testified in front of Congress this week to answer for Facebook's role in a data breach involving Cambridge Analytica. But the Congressmen and women didn't come to play. They wanted to throw in questions about ad […]
4/12/18
Amber Ludeman
Over the last few weeks, Mark Zuckerberg has gotten into hot water by admitting that Facebook allowed Cambridge Analytica to have access to personal data from 50 million Facebook profiles. It was without consent, obviously, and it has been linked to the last presidential election. To put it bluntly, Facebook policy allowed for the collection […]
3/27/18
Amber Ludeman
"It's my opportunity… to correct a wrong." In an age where we revere any new technology and can’t wait to push past the thresholds we initially had in a long-forgotten life before smartphones, it’s uncommon that we see early social builders questioning the effects of tech. We’re meant to see technology as a good […]
2/07/18
Amber Ludeman
It’s no secret that 2017 brought us many social media gems like the increasing of Twitter characters (yay 280!), Instagram stories, and Salt Bae, but we are excited to talk about what’s coming (and staying) in 2018. It’s important for your business to understand what’s going on in social media even if you aren’t necessarily […]
1/02/18
Amber Ludeman
Anyone who has started a new Facebook Business Page knows growing a community following can be a challenge and can take a long time. That is, in part, why there are Page Like Ads! A little bit of budget can go a long way, especially when you can consistently decrease cost per like (CPL). Here are […]
12/12/16
Amber Ludeman
By now you have probably seen the new Instagram logo, and have formulated a strong apathy about it. But those aren't the only Instagram changes coming to a phone near you. But this is not the only visual change, nor the most important change happening with Instagram. The entire appearance of Instagram is updating to […]
8/24/16
Amber Ludeman
Facebook Messenger, available both on the website and as a separate app, has become quite popular with over 900 million active users taking advantage of the messenger service. Messaging, similar to texting, allows for pictures, gifs, and stickers to also be easily sent. Users are also able to send recorded voice messages and videos, all […]
8/24/16
Amber Ludeman
Twitter announced some big news this week: They changed their classic star icon that represented favorites to a heart that represents likes. The heart icon isn’t new. Where have we seen it before? Instagram for one. Changing the meaning behind the shape to "likes" is a big play. Is Twitter just trying to be […]
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