Best Practices
Social Advertising
Social Media Updates
Matchstick Team
We’ve got a love/hate relationship with social media. Don’t get us wrong, social media has so much potential for good. It’s connected people all over the world, raised awareness for hundreds of thousands of causes, and provided an endless source of cute animal videos. However, for all the good social media brings the world, it […]
Social media doesn’t care about your first amendment rights. Or, better yet, they don’t need to care about your first amendment rights. Here’s why: Yes, you can say (almost) anything you want in a public space without fear of our government fining, arresting or otherwise punishing you for what you said. However, if you were […]
Social media has grown up a lot in the past 10 years. From Myspace to Instagram and all of the adventures in between, if you were blessed to be a teenager at the beginning of social media, then you’ve known a lot of different ways to connect with friends and build your online persona. […]
Face it, we're on social media a lot. Like, a lot a lot. It gets more and more difficult to not judge accounts based on their current performance or wondering what their strategies are. But occasionally, we do find ourselves on Instagram accounts just enjoying the content they're posting whether it's funny, relatable, or just […]
For as long as humans have walked this planet, we've had opinions we've stubbornly tried to bestow on those around us. From how to pronounce the word "gif" to the origins of the universe, there's no shortage of topics on which to spout our viewpoints. With the creation and spread of social media, these hot […]
Mark Zuckerberg is having a crisis of conscience. Or that’s at least what it seems like after the bombshell Facebook dropped late last night. There are major changes coming to Facebook's News Feed that will favor person to person engagements over brands and posts that encourage a “passive experience.” Here’s a quote directly from Zuckerberg’s post […]
In December, Netflix called out 53 people on Twitter for streaming their (adorably unrealistic) holiday movie, A Christmas Prince, for 18 consecutive days. Of course, the tweet was hilarious and timely and a smart marketing tactic to promote the film, but it also made me wonder how much Netflix actually knows about me. Data mining […]
Mother's Day is coming up this Sunday as you should be fully aware of if you work in marketing, advertising, media, or sales. Good Mother's Day ads are popping up left and right, and some not-so-good ones as well. Here are the best of the Mother's Day ads we have seen so far in our […]
Unless you’ve been living under a rock, you’re likely aware of the notion that visual content is king. Long gone are the days when a Tweet or Facebook post could perform well without an image. Now, we’ve arrived in a digital world full of memes, gifs and live videos- basically, social is filled with anything […]
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