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Matchstick Team
For as long as humans have walked this planet, we've had opinions we've stubbornly tried to bestow on those around us. From how to pronounce the word "gif" to the origins of the universe, there's no shortage of topics on which to spout our viewpoints. With the creation and spread of social media, these hot […]
Mark Zuckerberg is having a crisis of conscience. Or that’s at least what it seems like after the bombshell Facebook dropped late last night. There are major changes coming to Facebook's News Feed that will favor person to person engagements over brands and posts that encourage a “passive experience.” Here’s a quote directly from Zuckerberg’s post […]
In December, Netflix called out 53 people on Twitter for streaming their (adorably unrealistic) holiday movie, A Christmas Prince, for 18 consecutive days. Of course, the tweet was hilarious and timely and a smart marketing tactic to promote the film, but it also made me wonder how much Netflix actually knows about me. Data mining […]
Mother's Day is coming up this Sunday as you should be fully aware of if you work in marketing, advertising, media, or sales. Good Mother's Day ads are popping up left and right, and some not-so-good ones as well. Here are the best of the Mother's Day ads we have seen so far in our […]
Unless you’ve been living under a rock, you’re likely aware of the notion that visual content is king. Long gone are the days when a Tweet or Facebook post could perform well without an image. Now, we’ve arrived in a digital world full of memes, gifs and live videos- basically, social is filled with anything […]
Intern Name: Jake Peters Hometown: Colonia, NJ My favorite social network is: Instagram What do you like about working as a social marketer? The ever changing environment. With social media always growing it is fun to grow with it and learn new things. The question I get asked most often about my job is: […]
A lot of people complain about Twitter. I hear people say things like “I don’t get Twitter,” and “How can you communicate anything in 140 characters” and “Everyone on Twitter thinks they’re a comedian.” Until about 2009, I was one of those people, too. Now, Twitter is my safe haven. Whenever I have material I […]
This week, Snapchat released a bunch of new features designed to increase user engagement and start monetizing its more than 100 million monthly users. One of the many new features Snapchat has rolled out is its new selfie lenses. Not going to lie, we had a little too much fun with these. All you have […]
matchstick has been makin’ moves this summer! While Amber was striking up new business from the Oklahoma City office, the Charleston squad also moved into a new space—this one just a few miles from our old digs! Now that we are officially up and running, we wanted to share a sneak peek inside our new […]
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