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Matchstick Team

Mother's Day is coming up this Sunday as you should be fully aware of if you work in marketing, advertising, media, or sales. Good Mother's Day ads are popping up left and right, and some not-so-good ones as well. Here are the best of the Mother's Day ads we have seen so far in our […]

5/11/17

Marketing to Moms: Matchsticks Top Picks

Nicole Schuessler

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Unless you’ve been living under a rock, you’re likely aware of the notion that visual content is king. Long gone are the days when a Tweet or Facebook post could perform well without an image. Now, we’ve arrived in a digital world full of memes, gifs and live videos- basically, social is filled with anything […]

2/20/17

How to Effectively Use Facebook Live for Your Business

Amber Ludeman

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Confession: I had planned on writing this blog two weeks ago and was “too busy” to get around to it. Pretty ironic, right? Was I too busy, or did I just not make this a priority? I’ll let you be the judge of that. In any case, sometimes you write for others and sometimes you […]

1/26/17

Putting an End to Being “Too Busy”

Rachel Davis

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Intern Name: Jake Peters Hometown: Colonia, NJ My favorite social network is: Instagram What do you like about working as a social marketer?   The ever changing environment. With social media always growing it is fun to grow with it and learn new things. The question I get asked most often about my job is: […]

1/24/17

Intern Spotlight: Jake Peters

Amber Ludeman

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A lot of people complain about Twitter. I hear people say things like “I don’t get Twitter,” and “How can you communicate anything in 140 characters” and “Everyone on Twitter thinks they’re a comedian.” Until about 2009, I was one of those people, too. Now, Twitter is my safe haven. Whenever I have material I […]

10/03/15

Twitter (Basically) Saved My Life

Amber Ludeman

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This week, Snapchat released a bunch of new features designed to increase user engagement and start monetizing its more than 100 million monthly users. One of the many new features Snapchat has rolled out is its new selfie lenses. Not going to lie, we had a little too much fun with these. All you have […]

9/15/15

Snapchat Makes Some Snappy Changes

Amber Ludeman

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matchstick has been makin’ moves this summer! While Amber was striking up new business from the Oklahoma City office, the Charleston squad also moved into a new space—this one just a few miles from our old digs! Now that we are officially up and running, we wanted to share a sneak peek inside our new […]

9/01/15

Matchstick Social’s Makin’ Moves

Amber Ludeman

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This morning I had the pleasure of attending Gary Vaynerchuk's keynote speech at DIG SOUTH's 2015 kick-off. About 15 minutes into the talk, a client leaned over and asked, "Are you learning a lot?" And my response was "No." But that's not why I was there, anyway. Let me explain. As Gary was dropping his usual […]

4/29/15

Gary Vaynerchuk Taught Me Nothing

Amber Ludeman

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There has been some speculation for a while now whether Tinder would allow advertising or not. It’s safe to say, they’ve officially accepted advertising on the platform. Last week, Tinder released its first video ad promoting Budweiser’s next Whatever, USA campaign. The ad will appear when users open the app and start swiping. Users will land […]

4/09/15

Tinder Ads: Swipe Left or Right?

Rachel Davis

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It’s been a big week and even bigger year for the social networking monster that is Facebook. With several acquisitions like Wit.ai and QuickFire Networks, Zuckerberg and his team are equipping themselves with an army of innovative tiny tech companies aimed to strengthen Facebook advertising.  Of the more recent acquisitions is ecommerce search engine, TheFind. With the launch of multi-product […]

3/20/15

Is Facebook Losing Sight of Their Company Mission?

Rachel Davis

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