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Matchstick Team
Intern Name: Jake Peters Hometown: Colonia, NJ My favorite social network is: Instagram What do you like about working as a social marketer? The ever changing environment. With social media always growing it is fun to grow with it and learn new things. The question I get asked most often about my job is: […]
1/24/17
Amber Ludeman
A lot of people complain about Twitter. I hear people say things like “I don’t get Twitter,” and “How can you communicate anything in 140 characters” and “Everyone on Twitter thinks they’re a comedian.” Until about 2009, I was one of those people, too. Now, Twitter is my safe haven. Whenever I have material I […]
10/03/15
Amber Ludeman
This week, Snapchat released a bunch of new features designed to increase user engagement and start monetizing its more than 100 million monthly users. One of the many new features Snapchat has rolled out is its new selfie lenses. Not going to lie, we had a little too much fun with these. All you have […]
9/15/15
Amber Ludeman
matchstick has been makin’ moves this summer! While Amber was striking up new business from the Oklahoma City office, the Charleston squad also moved into a new space—this one just a few miles from our old digs! Now that we are officially up and running, we wanted to share a sneak peek inside our new […]
9/01/15
Amber Ludeman
This morning I had the pleasure of attending Gary Vaynerchuk's keynote speech at DIG SOUTH's 2015 kick-off. About 15 minutes into the talk, a client leaned over and asked, "Are you learning a lot?" And my response was "No." But that's not why I was there, anyway. Let me explain. As Gary was dropping his usual […]
4/29/15
Amber Ludeman
There has been some speculation for a while now whether Tinder would allow advertising or not. It’s safe to say, they’ve officially accepted advertising on the platform. Last week, Tinder released its first video ad promoting Budweiser’s next Whatever, USA campaign. The ad will appear when users open the app and start swiping. Users will land […]
4/09/15
Rachel Davis
It’s been a big week and even bigger year for the social networking monster that is Facebook. With several acquisitions like Wit.ai and QuickFire Networks, Zuckerberg and his team are equipping themselves with an army of innovative tiny tech companies aimed to strengthen Facebook advertising. Of the more recent acquisitions is ecommerce search engine, TheFind. With the launch of multi-product […]
3/20/15
Rachel Davis
Poor images are not only bad for social, they're bad for business. Blurry iPhone pics and videos, too-dark product shots and even unprofessional team photos all spell poor customer experience. Since social has created a 24/7 news cycle for brands, it's important that you have some standards for what can be used and what should […]
3/02/15
Amber Ludeman
The media team at matchstick is super excited about Facebook’s announcement that they will be releasing a relevance score within ads manager. Now, you might be asking yourself, “What in the world is a relevance score?” It’s going to be another way marketers can measure how their ads are performing on Facebook but in real-time. This relevance […]
2/24/15
Rachel Davis
Friday morning, I represented matchstick at the February meeting of Creative Mornings Charleston, a free breakfast “lecture” event series that brings together the creative community in Charleston for breakfast and ideas. For this event, we were all instructed to BYOC (Bring Your Own Cereal); milk, spoons, and bowls were provided and we were encouraged to bring […]
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