branding Archives • Matchstick Social


You'll never wonder how we really feel. Get caught up on the social media news of the day with a lot of #nofilter opinions.



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Matchstick Team

In December, Netflix called out 53 people on Twitter for streaming their (adorably unrealistic) holiday movie, A Christmas Prince, for 18 consecutive days. Of course, the tweet was hilarious and timely and a smart marketing tactic to promote the film, but it also made me wonder how much Netflix actually knows about me. Data mining […]


Is Netflix Big Brother? Idk. Maybe.

Amber Ludeman


I have just finished reading Big Magic by Elizabeth Gilbert, author of Eat, Pray, Love. Spoiler alert: this is not a book review. I thought I would share something profound about permission marketing that I learned while reading it. Gilbert begins her book by talking about what it takes to live a creative life–and what a […]


Permission Marketing: Where Does your Brand “Belong”?

Amber Ludeman


I think we can all agree that the internet is a pretty hilarious place. It abounds in memes, hilarious cat videos, and top enumerated lists of “Products for People Who Are Completely Obsessed with Pizza.” At some point, you and/or your brand is going to want to join in on the laughs and infuse some […]


The Dos and Don’ts of Humor on Social Media

Amber Ludeman

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The best kind of business is mixed with pleasure.

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