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In December, Netflix called out 53 people on Twitter for streaming their (adorably unrealistic) holiday movie, A Christmas Prince, for 18 consecutive days. Of course, the tweet was hilarious and timely and a smart marketing tactic to promote the film, but it also made me wonder how much Netflix actually knows about me. Data mining […]

1/09/18

Is Netflix Big Brother? Idk. Maybe.

Amber Ludeman

Uncategorized

I have just finished reading Big Magic by Elizabeth Gilbert, author of Eat, Pray, Love. Spoiler alert: this is not a book review. I thought I would share something profound about permission marketing that I learned while reading it. Gilbert begins her book by talking about what it takes to live a creative life–and what a […]

1/30/17

Permission Marketing: Where Does your Brand “Belong”?

Amber Ludeman

Inspiration

I think we can all agree that the internet is a pretty hilarious place. It abounds in memes, hilarious cat videos, and top enumerated lists of “Products for People Who Are Completely Obsessed with Pizza.” At some point, you and/or your brand is going to want to join in on the laughs and infuse some […]

8/24/16

The Dos and Don’ts of Humor on Social Media

Amber Ludeman

Best Practices

The best kind of business is mixed with pleasure.

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