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From Stonehenge to who killed JFK, the Instagram algorithm has joined the extensive list of our world’s biggest unsolved mysteries. Well.. maybe it’s not that mysterious, but with over one billion monthly active users worldwide, we are constantly trying to understand how Instagram prioritizes content. First things first, what is an algorithm? The Instagram algorithm […]

4/13/23

Unsolved Mysteries: What we know about the Instagram Algorithm

Olivia Rice

Best Practices, Uncategorized

Engagement vs Conversions - Let's Talk Metrics

Let’s talk about engagement vs. conversions in social media. In this crazy, digital world, it can be hard to tell what’s important when it comes to measuring the success of your marketing efforts. When setting up your social media strategy it’s crucial to have a goal in mind, but what should that goal be? Many […]

7/12/22

Let’s Talk Metrics – Engagement vs Conversions

Olivia Rice

Best Practices

Have you noticed your Instagram posts are no longer getting the engagement they used to in terms of likes, comments, and follows? If so, you’re not alone. Everyone–from small influencers to large businesses–is feeling the effects. So, how can you conquer the changes presented by the algorithm? The blatant truth is that the best way […]

8/08/19

How to Build a Killer Instagram Strategy

Nicole Geer

Best Practices

We get it, Social Media Marketing can be overwhelming to say the least. Even those of us who live, eat and sleep social media can get bogged down at times. It’s hard to keep up with all the latest and greatest updates in the industry. However, no matter what the changes, social still remains a […]

7/19/19

Social Media Numbers You Need To Know

Nicole Geer

Uncategorized

Hashtags. Formally known as the pound sign to those in the pre-social media era. Ever since their invention, people have been wondering: How many am I supposed to use? What am I supposed to actually hashtag? That seems funny, should I use that? So I thought I would let you in on my process of […]

3/08/18

How to Win Friends and Use Hashtags Effectively

Amber Ludeman

Best Practices

You’ve probably seen those Instagrammers who’ve achieved Insta fame and wondered how the heck they’re getting so much engagement. The secret? It’s all about the picture quality. So if you’re ready to increase your engagement and take your Instagram feed to the next level, here are some tips for taking better Instagram pictures. 1. Don’t […]

12/27/16

Tips for Taking Better Instagram Pictures

Amber Ludeman

Best Practices

By now you have probably seen the new Instagram logo, and have formulated a strong apathy about it. But those aren’t the only Instagram changes coming to a phone near you. But this is not the only visual change, nor the most important change happening with Instagram. The entire appearance of Instagram is updating to […]

8/24/16

Changes to the ‘Gram

Amber Ludeman

Social Media Updates

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