social advertising Archives • Matchstick Social


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Best Practices

Social Advertising

Social Media Updates

Matchstick Team

Trying to maximize ROAS during the holidays is harder than it looks. Here are the three ways we make it happen for our clients.


3 Ways to Maximize your Return on Ad Spend (ROAS) This Holiday Season

Rachel Davis

Best Practices, Social Advertising

“Your post is performing 85% better than all of the other posts on your page! Boost your post to reach more people.”   Ever seen this overly cheery message from Facebook below a particularly well-performing page post? It sounds like a win-win situation: increase the number of people who see your business with a small […]


3 Reasons To Stop Hitting Facebook’s ‘Boost Post’ Button

Nicole Geer

Social Advertising

If you plan to have any type of successful online marketing, a strong social advertising strategy is key. Here are 9 tips to help you make a successful social advertising strategy: 1. Establish your goals Depending on what you are trying to accomplish, there are several types of ads you can use. Are you trying […]


9 Tips for a Strong Social Advertising Strategy

Amber Ludeman

Social Advertising

Listen. We love social marketing interns. The bright minds of the future are knocking on our doors and working for reasonable wages. But there are several reasons why you shouldn't just toss an intern into starting or running your social marketing efforts. STRATEGY Social isn't just a place to update every once in awhile. An […]


No, An Intern Shouldn’t Handle Your Social Marketing

Amber Ludeman

Best Practices

We have all made mistakes in Social Media Advertising. There is no set rulebook for how to use and advertise with social media, just a few guidelines and lots of trial and error. The best guidelines to stick to are what I refer to as the “Goldilocks Rules.” You know what is too little; you […]


Social Advertising Like Goldilocks

Amber Ludeman

Social Advertising

The best kind of business is mixed with pleasure.

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