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Matchstick Team

From Stonehenge to who killed JFK, the Instagram algorithm has joined the extensive list of our world’s biggest unsolved mysteries. Well.. maybe it’s not that mysterious, but with over one billion monthly active users worldwide, we are constantly trying to understand how Instagram prioritizes content. First things first, what is an algorithm? The Instagram algorithm […]

4/13/23

Unsolved Mysteries: What we know about the Instagram Algorithm

Olivia Rice

Best Practices, Uncategorized

Five tips for stronger start-up social media

Are you stuck at square one with your start-up social media presence? Sometimes it feels like there are 500 things to do for your start-up (especially if you’re operating just yourself or with a small team), and often, marketing falls to the bottom of the list. But, according to Meta’s recent report, 60% of Gen […]

8/23/22

5 Tips for a Strong Start-Up Social Media Presence

Olivia Rice

Best Practices

Change. A topic that can be a hard pill to swallow for many, especially when it comes to things that are a part of your daily life. Instagram recently started testing a new update focusing on creating a fully-integrated home feed that would present everything in an immersive, swipeable feed.  In layman’s terms? Instagram would […]

8/16/22

The Instagram Update: What Went Wrong and Lessons Learned

Olivia Rice

"The Instagram Update - What Went Wrong & Lessons Learned" Pink background with Instagram icons

Social Media Updates

right questions for social marketing agencies

So you’re ready to outsource your social marketing. You’ve got your perfect product, your stellar site, your bold branding, and your team is poised like a panther to attack the market. Great! But how do you tell a great social marketing agency from an only so-so one? Glad you asked! Start by asking these five […]

11/30/19

5 Questions to Ask a Social Marketing Agency–Before You Hire Them

Amber Ludeman

Best Practices, Uncategorized

This may come as a surprise, but social media is for more than just sharing funny animal videos or arguing about politics with strangers. In fact, social platforms such as Facebook, Twitter and Instagram are crucial to any business that wants to still be relevant in the future. But don’t just take our word for […]

7/21/17

10 Statistics That Prove Your Brand Needs a Strong Social Presence

Nicole Geer

Social Advertising

Listen. We love social marketing interns. The bright minds of the future are knocking on our doors and working for reasonable wages. But there are several reasons why you shouldn't just toss an intern into starting or running your social marketing efforts. STRATEGY Social isn't just a place to update every once in awhile. An […]

1/03/17

No, An Intern Shouldn’t Handle Your Social Marketing

Amber Ludeman

Best Practices

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