Social Media Updates
From Stonehenge to who killed JFK, the Instagram algorithm has joined the extensive list of our world’s biggest unsolved mysteries. Well.. maybe it’s not that mysterious, but with over one billion monthly active users worldwide, we are constantly trying to understand how Instagram prioritizes content. First things first, what is an algorithm? The Instagram algorithm […]
Are you stuck at square one with your start-up social media presence? Sometimes it feels like there are 500 things to do for your start-up (especially if you’re operating just yourself or with a small team), and often, marketing falls to the bottom of the list. But, according to Meta’s recent report, 60% of Gen […]
Change. A topic that can be a hard pill to swallow for many, especially when it comes to things that are a part of your daily life. Instagram recently started testing a new update focusing on creating a fully-integrated home feed that would present everything in an immersive, swipeable feed. In layman’s terms? Instagram would […]
So, you consider yourself a Reels ~viewing enthusiast~. You know the trends, send the jokes to your friends, but whenever you try to make them yourself, the execution doesn’t quite align with your original vision. We’re here to help! Don’t get discouraged. Being a great viewer of Reels is the most important part because that […]
Let’s talk about engagement vs. conversions in social media. In this crazy, digital world, it can be hard to tell what’s important when it comes to measuring the success of your marketing efforts. When setting up your social media strategy it’s crucial to have a goal in mind, but what should that goal be? Many […]
With the steady rise in opportunities for social media exposure and platforms for business expansion, capturing attention is growing increasingly more difficult. The importance of striking photography for social content cannot be overstated. Proper strategy for content development can require just a few extra minutes of your time but can go such a long way […]
Tips for making a big impact with a smaller marketing budget in post-COVID-19 America.
Charleston (and the country) will eventually re-open and when your industry is deemed safe, here are some great ways to win back customers.
Social Media can be a wonderful way to enhance your brand and spread awareness, but we often misuse it. Sometimes we post things that we probably shouldn’t – we’ve all been there – but what are the “rules” in terms of what to post professionally? We took a note from Social Media Today’s post on […]
Have you noticed your Instagram posts are no longer getting the engagement they used to in terms of likes, comments, and follows? If so, you’re not alone. Everyone–from small influencers to large businesses–is feeling the effects. So, how can you conquer the changes presented by the algorithm? The blatant truth is that the best way […]
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