social media best practices Archives • Matchstick Social

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Matchstick Team

With the steady rise in opportunities for social media exposure and platforms for business expansion, capturing attention is growing increasingly more difficult. The importance of striking photography for social content cannot be overstated. Proper strategy for content development can require just a few extra minutes of your time but can go such a long way […]

2/02/22

10 Simple Tips to Improve Your Photography for Social Content 

Caitlin Slee

photography for social content

Best Practices

cash-king-covid-19-marketing

Tips for making a big impact with a smaller marketing budget in post-COVID-19 America.

4/21/20

Marketing Your Business Post-COVID-19

Amber Ludeman

Social Advertising

Charleston (and the country) will eventually re-open and when your industry is deemed safe, here are some great ways to win back customers.

4/21/20

How To Win Back Customers When Charleston Re-opens

Amber Ludeman

win-customers-covid-19

Best Practices, Inspiration

Social Media can be a wonderful way to enhance your brand and spread awareness, but we often misuse it. Sometimes we post things that we probably shouldn’t – we’ve all been there – but what are the “rules” in terms of what to post professionally? We took a note from Social Media Today’s post on […]

8/12/19

4 Things You Shouldn’t Post On Social Media (and 3 You Should)

Nicole Geer

Best Practices

Have you noticed your Instagram posts are no longer getting the engagement they used to in terms of likes, comments, and follows? If so, you’re not alone. Everyone–from small influencers to large businesses–is feeling the effects.  So, how can you conquer the changes presented by the algorithm?  The blatant truth is that the best way […]

8/08/19

How to Build a Killer Instagram Strategy

Nicole Geer

Best Practices

It's a question we get asked often. What's the deal with Twitter? Should I be tweeting? How often should I be tweeting? What's a hashtag? (Yes, we still get that one too) It's no secret that social media is constantly evolving. New platforms are appearing seemingly out of thin air. So what do we think […]

1/22/18

In One Word, How Would You Describe the Future Of Twitter?

Amber Ludeman

Best Practices, Matchstick Team

Small business owners have all the time in the world to find new and exciting ways to expand their company, right? If you own a small business, you can understand the heavy sarcasm in that previous sentence. When you’re constantly juggling the many tasks of keeping a local business running, it’s difficult to make time […]

12/11/17

Why and How Your Small Business Should Use Social Media

Nicole Geer

Best Practices

The days of waiting on the phone seemingly lifetimes while listening to terrible hold music just to speak to a brand’s customer service are coming to an end. And, honestly, we couldn’t be more ready for that. However, customer service is more important than ever, so where are people going when they need to contact […]

11/21/17

Goodbye Hold Music: Social Media is the Future of Customer Service

Nicole Geer

Best Practices

The best kind of business is mixed with pleasure.

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