social media best practices Archives • Matchstick Social

blog

You'll never wonder how we really feel. Get caught up on the social media news of the day with a lot of #nofilter opinions.

BLOG

FILTER BY TOPIC

Best Practices

Social Advertising

Social Media Updates

Matchstick Team

Are you stuck at square one with your start-up social media presence? Sometimes it feels like there are 500 things to do for your start-up (especially if you’re operating just yourself or with a small team), and often, marketing falls to the bottom of the list. But, according to Meta’s recent report, 60% of Gen […]

8/23/22

5 Tips for a Strong Start-Up Social Media Presence

Olivia Rice

Five tips for stronger start-up social media

Best Practices

"The Instagram Update - What Went Wrong & Lessons Learned" Pink background with Instagram icons

Change. A topic that can be a hard pill to swallow for many, especially when it comes to things that are a part of your daily life. Instagram recently started testing a new update focusing on creating a fully-integrated home feed that would present everything in an immersive, swipeable feed.  In layman’s terms? Instagram would […]

8/16/22

The Instagram Update: What Went Wrong and Lessons Learned

Olivia Rice

Social Media Updates

So, you consider yourself a Reels ~viewing enthusiast~. You know the trends, send the jokes to your friends, but whenever you try to make them yourself, the execution doesn’t quite align with your original vision. We’re here to help! Don’t get discouraged. Being a great viewer of Reels is the most important part because that […]

8/09/22

How to Perfect and Polish Your Instagram Reels Content

Olivia Rice

How to Perfect & Polish Your Instagram Reels Content

Best Practices

Engagement vs Conversions - Let's Talk Metrics

Let’s talk about engagement vs. conversions in social media. In this crazy, digital world, it can be hard to tell what’s important when it comes to measuring the success of your marketing efforts. When setting up your social media strategy it’s crucial to have a goal in mind, but what should that goal be? Many […]

7/12/22

Let’s Talk Metrics – Engagement vs Conversions

Olivia Rice

Best Practices

With the steady rise in opportunities for social media exposure and platforms for business expansion, capturing attention is growing increasingly more difficult. The importance of striking photography for social content cannot be overstated. Proper strategy for content development can require just a few extra minutes of your time but can go such a long way […]

2/02/22

10 Simple Tips to Improve Your Photography for Social Content 

Caitlin Slee

photography for social content

Best Practices

cash-king-covid-19-marketing

Tips for making a big impact with a smaller marketing budget in post-COVID-19 America.

4/21/20

Marketing Your Business Post-COVID-19

Amber Ludeman

Social Advertising

Charleston (and the country) will eventually re-open and when your industry is deemed safe, here are some great ways to win back customers.

4/21/20

How To Win Back Customers When Charleston Re-opens

Amber Ludeman

win-customers-covid-19

Best Practices, Inspiration

Social Media can be a wonderful way to enhance your brand and spread awareness, but we often misuse it. Sometimes we post things that we probably shouldn’t – we’ve all been there – but what are the “rules” in terms of what to post professionally? We took a note from Social Media Today’s post on […]

8/12/19

4 Things You Shouldn’t Post On Social Media (and 3 You Should)

Nicole Geer

Best Practices

Have you noticed your Instagram posts are no longer getting the engagement they used to in terms of likes, comments, and follows? If so, you’re not alone. Everyone–from small influencers to large businesses–is feeling the effects.  So, how can you conquer the changes presented by the algorithm?  The blatant truth is that the best way […]

8/08/19

How to Build a Killer Instagram Strategy

Nicole Geer

Best Practices

It's a question we get asked often. What's the deal with Twitter? Should I be tweeting? How often should I be tweeting? What's a hashtag? (Yes, we still get that one too) It's no secret that social media is constantly evolving. New platforms are appearing seemingly out of thin air. So what do we think […]

1/22/18

In One Word, How Would You Describe the Future Of Twitter?

Amber Ludeman

Best Practices, Matchstick Team

The best kind of business is mixed with pleasure.

let's be friends

FOLLOW US

Our thoughts & feelings about what's happening in social with #nofilter.

REad on

blog