social media tips Archives • Matchstick Social


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Best Practices

Social Advertising

Social Media Updates

Matchstick Team

From Stonehenge to who killed JFK, the Instagram algorithm has joined the extensive list of our world’s biggest unsolved mysteries. Well.. maybe it’s not that mysterious, but with over one billion monthly active users worldwide, we are constantly trying to understand how Instagram prioritizes content. First things first, what is an algorithm? The Instagram algorithm […]


Unsolved Mysteries: What we know about the Instagram Algorithm

Olivia Rice

Best Practices, Uncategorized

Five tips for stronger start-up social media

Are you stuck at square one with your start-up social media presence? Sometimes it feels like there are 500 things to do for your start-up (especially if you’re operating just yourself or with a small team), and often, marketing falls to the bottom of the list. But, according to Meta’s recent report, 60% of Gen […]


5 Tips for a Strong Start-Up Social Media Presence

Olivia Rice

Best Practices

Let’s talk about engagement vs. conversions in social media. In this crazy, digital world, it can be hard to tell what’s important when it comes to measuring the success of your marketing efforts. When setting up your social media strategy it’s crucial to have a goal in mind, but what should that goal be? Many […]


Let’s Talk Metrics – Engagement vs Conversions

Olivia Rice

Engagement vs Conversions - Let's Talk Metrics

Best Practices

Everyone loves the holidays, right? Cooler weather, hot drinks (unless you’re like us and have been drinking chai lattes since June), food that’ll put you into early hibernation, the list goes on. What’s not to love, however? The stress of seeing your family, first of all. But also getting bombarded with holiday-related posts on social […]


Incorporating Holidays in Your Social Feed: The Do’s & Don’ts

Nicole Geer

Best Practices, Social Advertising

If you plan to have any type of successful online marketing, a strong social advertising strategy is key. Here are 9 tips to help you make a successful social advertising strategy: 1. Establish your goals Depending on what you are trying to accomplish, there are several types of ads you can use. Are you trying […]


9 Tips for a Strong Social Advertising Strategy

Amber Ludeman

Social Advertising

You’ve probably seen those Instagrammers who’ve achieved Insta fame and wondered how the heck they’re getting so much engagement. The secret? It’s all about the picture quality. So if you’re ready to increase your engagement and take your Instagram feed to the next level, here are some tips for taking better Instagram pictures. 1. Don’t […]


Tips for Taking Better Instagram Pictures

Amber Ludeman

Best Practices

We have all made mistakes in Social Media Advertising. There is no set rulebook for how to use and advertise with social media, just a few guidelines and lots of trial and error. The best guidelines to stick to are what I refer to as the “Goldilocks Rules.” You know what is too little; you […]


Social Advertising Like Goldilocks

Amber Ludeman

Social Advertising

The best kind of business is mixed with pleasure.

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