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Matchstick Team

Everyone loves the holidays, right? Cooler weather, hot drinks (unless you’re like us and have been drinking chai lattes since June), food that’ll put you into early hibernation, the list goes on. What’s not to love, however? The stress of seeing your family, first of all. But also getting bombarded with holiday-related posts on social […]

9/23/19

Incorporating Holidays in Your Social Feed: The Do’s & Don’ts

Nicole Geer

Best Practices, Social Advertising

If you plan to have any type of successful online marketing, a strong social advertising strategy is key. Here are 9 tips to help you make a successful social advertising strategy: 1. Establish your goals Depending on what you are trying to accomplish, there are several types of ads you can use. Are you trying […]

1/18/17

9 Tips for a Strong Social Advertising Strategy

Amber Ludeman

Social Advertising

You've probably seen those Instagrammers who've achieved Insta fame and wondered how the heck they're getting so much engagement. The secret? It's all about the picture quality. So if you're ready to increase your engagement and take your Instagram feed to the next level, here are some tips for taking better Instagram pictures.  1. Don't […]

12/27/16

Tips for Taking Better Instagram Pictures

Amber Ludeman

Best Practices

We have all made mistakes in Social Media Advertising. There is no set rulebook for how to use and advertise with social media, just a few guidelines and lots of trial and error. The best guidelines to stick to are what I refer to as the “Goldilocks Rules.” You know what is too little; you […]

6/01/16

Social Advertising Like Goldilocks

Amber Ludeman

Social Advertising

The best kind of business is mixed with pleasure.

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