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Matchstick Team
From Stonehenge to who killed JFK, the Instagram algorithm has joined the extensive list of our world’s biggest unsolved mysteries. Well.. maybe it’s not that mysterious, but with over one billion monthly active users worldwide, we are constantly trying to understand how Instagram prioritizes content. First things first, what is an algorithm? The Instagram algorithm […]
4/13/23
Olivia Rice
Are you stuck at square one with your start-up social media presence? Sometimes it feels like there are 500 things to do for your start-up (especially if you’re operating just yourself or with a small team), and often, marketing falls to the bottom of the list. But, according to Meta’s recent report, 60% of Gen […]
8/23/22
Olivia Rice
Let’s talk about engagement vs. conversions in social media. In this crazy, digital world, it can be hard to tell what’s important when it comes to measuring the success of your marketing efforts. When setting up your social media strategy it’s crucial to have a goal in mind, but what should that goal be? Many […]
7/12/22
Olivia Rice
We get it, Social Media Marketing can be overwhelming to say the least. Even those of us who live, eat and sleep social media can get bogged down at times. It’s hard to keep up with all the latest and greatest updates in the industry. However, no matter what the changes, social still remains a […]
7/19/19
Nicole Geer
Whether confused or excited, everyone wants to know what the working in Social Media is really like. And, we get our fair share of questions about our jobs. Here are our FAQ: “Um, what?” That initial, “Oh, cool” response, is often followed by a long pause and a, “So what does that even […]
7/16/19
Nicole Geer
Hashtags. Formally known as the pound sign to those in the pre-social media era. Ever since their invention, people have been wondering: How many am I supposed to use? What am I supposed to actually hashtag? That seems funny, should I use that? So I thought I would let you in on my process […]
3/08/18
Amber Ludeman
In December, Netflix called out 53 people on Twitter for streaming their (adorably unrealistic) holiday movie, A Christmas Prince, for 18 consecutive days. Of course, the tweet was hilarious and timely and a smart marketing tactic to promote the film, but it also made me wonder how much Netflix actually knows about me. Data mining […]
1/09/18
Amber Ludeman
It’s no secret that 2017 brought us many social media gems like the increasing of Twitter characters (yay 280!), Instagram stories, and Salt Bae, but we are excited to talk about what’s coming (and staying) in 2018. It’s important for your business to understand what’s going on in social media even if you aren’t necessarily […]
1/02/18
Amber Ludeman
This may come as a surprise, but social media is for more than just sharing funny animal videos or arguing about politics with strangers. In fact, social platforms such as Facebook, Twitter and Instagram are crucial to any business that wants to still be relevant in the future. But don’t just take our word for […]
7/21/17
Nicole Geer
If you plan to have any type of successful online marketing, a strong social advertising strategy is key. Here are 9 tips to help you make a successful social advertising strategy: 1. Establish your goals Depending on what you are trying to accomplish, there are several types of ads you can use. Are you trying […]
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