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Matchstick Team
We are humbled to share that Matchstick Social has been recognized among the 10 Best Branding Agencies and Graphic Designer in Charleston, South Carolina in 2023 by DesignRush Marketplace. DesignRush is a reliable online guide to finding the best professional companies and agencies categorized according to vertical and area of expertise. After evaluating and analyzing Matchstick […]
7/11/23
Rachel Davis
For the second year in a row we are THRILLED to announce that Matchstick Social is Charleston’s Best Marketing Company! We had the best time at the best party in Charleston and loved meeting so many wonderful people from companies all over Charleston! We are so thankful to everyone who voted for us and to […]
6/01/23
Olivia Rice
As a marketing agency business owner, I’ve been on my fair share of discovery calls with potential clients. While these calls can be incredibly valuable, they can also be a breeding ground for red flags. And let me tell you, I’ve seen some doozies. Let’s dive into the top 4 client discovery call red flags […]
4/29/23
Olivia Rice
From Stonehenge to who killed JFK, the Instagram algorithm has joined the extensive list of our world’s biggest unsolved mysteries. Well.. maybe it’s not that mysterious, but with over one billion monthly active users worldwide, we are constantly trying to understand how Instagram prioritizes content. First things first, what is an algorithm? The Instagram algorithm […]
4/13/23
Olivia Rice
Return on ad spend (ROAS) is a crucial metric in digital marketing that measures the effectiveness of your advertising campaigns. Calculating ROAS helps us understand the revenue generated from your ad spend and enables you to make data-driven decisions to optimize your marketing efforts. At Matchstick Social, a huge part of our success relies in […]
3/31/23
Olivia Rice
Are you stuck at square one with your start-up social media presence? Sometimes it feels like there are 500 things to do for your start-up (especially if you’re operating just yourself or with a small team), and often, marketing falls to the bottom of the list. But, according to Meta’s recent report, 60% of Gen […]
8/23/22
Olivia Rice
Change. A topic that can be a hard pill to swallow for many, especially when it comes to things that are a part of your daily life. Instagram recently started testing a new update focusing on creating a fully-integrated home feed that would present everything in an immersive, swipeable feed. In layman’s terms? Instagram would […]
8/16/22
Olivia Rice
So, you consider yourself a Reels ~viewing enthusiast~. You know the trends, send the jokes to your friends, but whenever you try to make them yourself, the execution doesn’t quite align with your original vision. We’re here to help! Don’t get discouraged. Being a great viewer of Reels is the most important part because that […]
8/09/22
Olivia Rice
Trends have been with us our whole lives. It started in middle school, when the coolest thing to wear was a t-shirt emblazoned with your favorite overly fragmented store. But in 2022, what trends should you focus on to have the most success? Leave it to your trendsetting marketing experts at Matchstick Social to teach […]
7/29/22
Olivia Rice
Let’s talk about engagement vs. conversions in social media. In this crazy, digital world, it can be hard to tell what’s important when it comes to measuring the success of your marketing efforts. When setting up your social media strategy it’s crucial to have a goal in mind, but what should that goal be? Many […]
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