The Strike | Matchstick's Blog for Social Media News


You'll never wonder how we really feel. Get caught up on the social media news of the day with a lot of #nofilter opinions.



Best Practices

Social Advertising

Social Media Updates

Matchstick Team

We learned a lot last year. We learned the importance of prioritizing your mental health from an Olympic champion. We [re-]learned what Twitter was during a 7-hour-long Facebook and Instagram blackout. We learned what the hell NFTs are. The list goes on and on, and it didn’t stop when it came to social media. Here […]


5 Marketing Lessons We Learned in 2021

Nicole Geer

Social Advertising, Social Media Updates, Uncategorized

Trying to maximize ROAS during the holidays is harder than it looks. Here are the three ways we make it happen for our clients.


3 Ways to Maximize your Return on Ad Spend (ROAS) This Holiday Season

Rachel Davis

Best Practices, Social Advertising

This September, our team joined the other digital marketing agencies in Charleston, South Carolina at the Harborside East event space to celebrate all things digital in the exhausting year of our Lord, 2020. We were thrilled to announce that we won the Charleston AMA Spark! Award for Best Social Media Campaign for our client, Kickin […]


Matchstick Social Team Wins Charleston AMA Spark! Award

Amber Ludeman

Matchstick Team

We are humbled to share that Matchstick Social has been recognized among the 10 best Digital Marketing Agencies In Charleston, South Carolina in 2021 by DesignRush Marketplace. DesignRush is a reliable online guide to finding the best professional companies and agencies categorized according to vertical and area of expertise. After evaluating and analyzing Matchstick Social’s performance […]


Matchstick Social Named Top Digital Marketing Companies In Charleston By DesignRush

Rachel Davis

Matchstick Team, Uncategorized

Want to Instagram Story like a pro? Here are 10 tips and 10 ideas to get you started!


How to Instagram Story Like a Pro

Amber Ludeman

Instagram Story Like a Pro

Best Practices, Inspiration

Got writers block? Not sure what to post on your businesses social media accounts? This list will get you through the next few weeks.


60 Content Ideas for Small Businesses to Post on Social Media

Rachel Davis


Want six Instagram story ideas you can steal right now? We’ve got them for free. And no, you don’t have to give us your email first.


6 Instagram Story Ideas To Steal Right Now

Amber Ludeman

Matchstick - blog - IG story ideas

Best Practices, Inspiration


Tips for making a big impact with a smaller marketing budget in post-COVID-19 America.


Marketing Your Business Post-COVID-19

Amber Ludeman

Social Advertising

Charleston (and the country) will eventually re-open and when your industry is deemed safe, here are some great ways to win back customers.


How To Win Back Customers When Charleston Re-opens

Amber Ludeman


Best Practices, Inspiration

Working from home isn’t easy, but with a few tips, you can make it work for you. There are a few things of which to stay aware: accountability, efficiency, and stress. After all, the last thing you want to do is squander away the work day and stress out about to-dos into the evening.


Work From Home Tips–from Someone Who Has Been Doing it for Five Years

Amber Ludeman

Best Practices, Matchstick Team

The best kind of business is mixed with pleasure.

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Our thoughts & feelings about what's happening in social with #nofilter.

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