The Strike | Matchstick's Blog for Social Media News


You'll never wonder how we really feel. Get caught up on the social media news of the day with a lot of #nofilter opinions.



Best Practices

Social Advertising

Social Media Updates

Matchstick Team

So, you consider yourself a Reels ~viewing enthusiast~. You know the trends, send the jokes to your friends, but whenever you try to make them yourself, the execution doesn’t quite align with your original vision. We’re here to help! Don’t get discouraged. Being a great viewer of Reels is the most important part because that […]


How to Perfect and Polish Your Instagram Reels Content

Olivia Rice

How to Perfect & Polish Your Instagram Reels Content

Best Practices

How to Use Social Trends to Your Advantage

Trends have been with us our whole lives. It started in middle school, when the coolest thing to wear was a t-shirt emblazoned with your favorite overly fragmented store. But in 2022, what trends should you focus on to have the most success? Leave it to your trendsetting marketing experts at Matchstick Social to teach […]


How to Use Social Trends to Your Advantage

Olivia Rice

Best Practices

Let’s talk about engagement vs. conversions in social media. In this crazy, digital world, it can be hard to tell what’s important when it comes to measuring the success of your marketing efforts. When setting up your social media strategy it’s crucial to have a goal in mind, but what should that goal be? Many […]


Let’s Talk Metrics – Engagement vs Conversions

Olivia Rice

Engagement vs Conversions - Let's Talk Metrics

Best Practices

We are THRILLED to announce that Matchstick Social is Charleston’s Best Marketing Company! This is the first time that Best of Charleston has introduced the Marketing/PR category and WE WON! Thank you so much to everyone who voted for us and to our clients who have made the last nine years so fun and rewarding!


Matchstick Social is Best of Charleston 2021

Amber Ludeman


Onboarding is a strategic process that sets up both the client & agency for a successful partnership. During the onboarding process, clients provide insight into their business that the agency will use to create the strategy. We have created a personalized onboarding process that includes a welcome document where we introduce our staff to new […]


Tips for a Successful Onboarding

Kaitlin Limehouse

successful onboarding matchstick social

Best Practices

photography for social content

With the steady rise in opportunities for social media exposure and platforms for business expansion, capturing attention is growing increasingly more difficult. The importance of striking photography for social content cannot be overstated. Proper strategy for content development can require just a few extra minutes of your time but can go such a long way […]


10 Simple Tips to Improve Your Photography for Social Content 

Caitlin Slee

Best Practices

We learned a lot last year. We learned the importance of prioritizing your mental health from an Olympic champion. We [re-]learned what Twitter was during a 7-hour-long Facebook and Instagram blackout. We learned what the hell NFTs are. The list goes on and on, and it didn’t stop when it came to social media. Here […]


5 Marketing Lessons We Learned in 2021

Nicole Geer

Social Advertising, Social Media Updates, Uncategorized

Trying to maximize ROAS during the holidays is harder than it looks. Here are the three ways we make it happen for our clients.


3 Ways to Maximize your Return on Ad Spend (ROAS) This Holiday Season

Rachel Davis

Best Practices, Social Advertising

This September, our team joined the other digital marketing agencies in Charleston, South Carolina at the Harborside East event space to celebrate all things digital in the exhausting year of our Lord, 2020. We were thrilled to announce that we won the Charleston AMA Spark! Award for Best Social Media Campaign for our client, Kickin […]


Matchstick Social Team Wins Charleston AMA Spark! Award

Amber Ludeman

Matchstick Team

We are humbled to share that Matchstick Social has been recognized among the 10 best Digital Marketing Agencies In Charleston, South Carolina in 2021 by DesignRush Marketplace. DesignRush is a reliable online guide to finding the best professional companies and agencies categorized according to vertical and area of expertise. After evaluating and analyzing Matchstick Social’s performance […]


Matchstick Social Named Top Digital Marketing Companies In Charleston By DesignRush

Rachel Davis

Matchstick Team, Uncategorized

The best kind of business is mixed with pleasure.

let's be friends


Our thoughts & feelings about what's happening in social with #nofilter.

REad on