The Strike | Matchstick's Blog for Social Media News


You'll never wonder how we really feel. Get caught up on the social media news of the day with a lot of #nofilter opinions.



Best Practices

Social Advertising

Social Media Updates

Matchstick Team

Are you stuck at square one with your start-up social media presence? Sometimes it feels like there are 500 things to do for your start-up (especially if you’re operating just yourself or with a small team), and often, marketing falls to the bottom of the list. But, according to Meta’s recent report, 60% of Gen […]


5 Tips for a Strong Start-Up Social Media Presence

Olivia Rice

Five tips for stronger start-up social media

Best Practices

"The Instagram Update - What Went Wrong & Lessons Learned" Pink background with Instagram icons

Change. A topic that can be a hard pill to swallow for many, especially when it comes to things that are a part of your daily life. Instagram recently started testing a new update focusing on creating a fully-integrated home feed that would present everything in an immersive, swipeable feed.  In layman’s terms? Instagram would […]


The Instagram Update: What Went Wrong and Lessons Learned

Olivia Rice

Social Media Updates

So, you consider yourself a Reels ~viewing enthusiast~. You know the trends, send the jokes to your friends, but whenever you try to make them yourself, the execution doesn’t quite align with your original vision. We’re here to help! Don’t get discouraged. Being a great viewer of Reels is the most important part because that […]


How to Perfect and Polish Your Instagram Reels Content

Olivia Rice

How to Perfect & Polish Your Instagram Reels Content

Best Practices

How to Use Social Trends to Your Advantage

Trends have been with us our whole lives. It started in middle school, when the coolest thing to wear was a t-shirt emblazoned with your favorite overly fragmented store. But in 2022, what trends should you focus on to have the most success? Leave it to your trendsetting marketing experts at Matchstick Social to teach […]


How to Use Social Trends to Your Advantage

Olivia Rice

Best Practices

Let’s talk about engagement vs. conversions in social media. In this crazy, digital world, it can be hard to tell what’s important when it comes to measuring the success of your marketing efforts. When setting up your social media strategy it’s crucial to have a goal in mind, but what should that goal be? Many […]


Let’s Talk Metrics – Engagement vs Conversions

Olivia Rice

Engagement vs Conversions - Let's Talk Metrics

Best Practices

We are THRILLED to announce that Matchstick Social is Charleston’s Best Marketing Company! This is the first time that Best of Charleston has introduced the Marketing/PR category and WE WON! Thank you so much to everyone who voted for us and to our clients who have made the last nine years so fun and rewarding!


Matchstick Social is Best of Charleston 2021

Amber Ludeman


Onboarding is a strategic process that sets up both the client & agency for a successful partnership. During the onboarding process, clients provide insight into their business that the agency will use to create the strategy. We have created a personalized onboarding process that includes a welcome document where we introduce our staff to new […]


Tips for a Successful Onboarding

Kaitlin Limehouse

successful onboarding matchstick social

Best Practices

photography for social content

With the steady rise in opportunities for social media exposure and platforms for business expansion, capturing attention is growing increasingly more difficult. The importance of striking photography for social content cannot be overstated. Proper strategy for content development can require just a few extra minutes of your time but can go such a long way […]


10 Simple Tips to Improve Your Photography for Social Content 

Caitlin Slee

Best Practices

We learned a lot last year. We learned the importance of prioritizing your mental health from an Olympic champion. We [re-]learned what Twitter was during a 7-hour-long Facebook and Instagram blackout. We learned what the hell NFTs are. The list goes on and on, and it didn’t stop when it came to social media. Here […]


5 Marketing Lessons We Learned in 2021

Nicole Geer

Social Advertising, Social Media Updates, Uncategorized

Trying to maximize ROAS during the holidays is harder than it looks. Here are the three ways we make it happen for our clients.


3 Ways to Maximize your Return on Ad Spend (ROAS) This Holiday Season

Rachel Davis

Best Practices, Social Advertising

The best kind of business is mixed with pleasure.

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Our thoughts & feelings about what's happening in social with #nofilter.

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