So, you consider yourself a Reels ~viewing enthusiast~. You know the trends, send the jokes to your friends, but whenever you try to make them yourself, the execution doesn’t quite align with your original vision. We’re here to help! Don’t get discouraged. Being a great viewer of Reels is the most important part because that […]
Trends have been with us our whole lives. It started in middle school, when the coolest thing to wear was a t-shirt emblazoned with your favorite overly fragmented store. But in 2022, what trends should you focus on to have the most success? Leave it to your trendsetting marketing experts at Matchstick Social to teach […]
Let’s talk about engagement vs. conversions in social media. In this crazy, digital world, it can be hard to tell what’s important when it comes to measuring the success of your marketing efforts. When setting up your social media strategy it’s crucial to have a goal in mind, but what should that goal be? Many […]
We are THRILLED to announce that Matchstick Social is Charleston’s Best Marketing Company! This is the first time that Best of Charleston has introduced the Marketing/PR category and WE WON! Thank you so much to everyone who voted for us and to our clients who have made the last nine years so fun and rewarding!
Onboarding is a strategic process that sets up both the client & agency for a successful partnership. During the onboarding process, clients provide insight into their business that the agency will use to create the strategy. We have created a personalized onboarding process that includes a welcome document where we introduce our staff to new […]
With the steady rise in opportunities for social media exposure and platforms for business expansion, capturing attention is growing increasingly more difficult. The importance of striking photography for social content cannot be overstated. Proper strategy for content development can require just a few extra minutes of your time but can go such a long way […]
We learned a lot last year. We learned the importance of prioritizing your mental health from an Olympic champion. We [re-]learned what Twitter was during a 7-hour-long Facebook and Instagram blackout. We learned what the hell NFTs are. The list goes on and on, and it didn’t stop when it came to social media. Here […]
Trying to maximize ROAS during the holidays is harder than it looks. Here are the three ways we make it happen for our clients.
This September, our team joined the other digital marketing agencies in Charleston, South Carolina at the Harborside East event space to celebrate all things digital in the exhausting year of our Lord, 2020. We were thrilled to announce that we won the Charleston AMA Spark! Award for Best Social Media Campaign for our client, Kickin […]
We are humbled to share that Matchstick Social has been recognized among the 10 best Digital Marketing Agencies In Charleston, South Carolina in 2021 by DesignRush Marketplace. DesignRush is a reliable online guide to finding the best professional companies and agencies categorized according to vertical and area of expertise. After evaluating and analyzing Matchstick Social’s performance […]