Best Practices
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Matchstick Team
So you’re ready to outsource your social marketing. You’ve got your perfect product, your stellar site, your bold branding, and your team is poised like a panther to attack the market. Great! But how do you tell a great social marketing agency from an only so-so one? Glad you asked! Start by asking these five […]
We get it, Social Media Marketing can be overwhelming to say the least. Even those of us who live, eat and sleep social media can get bogged down at times. It’s hard to keep up with all the latest and greatest updates in the industry. However, no matter what the changes, social still remains a […]
Whether confused or excited, everyone wants to know what the working in Social Media is really like. And, we get our fair share of questions about our jobs. Here are our FAQ: “Um, what?” That initial, “Oh, cool” response, is often followed by a long pause and a, “So what does that even […]
We’ve got a love/hate relationship with social media. Don’t get us wrong, social media has so much potential for good. It’s connected people all over the world, raised awareness for hundreds of thousands of causes, and provided an endless source of cute animal videos. However, for all the good social media brings the world, it […]
Social media doesn’t care about your first amendment rights. Or, better yet, they don’t need to care about your first amendment rights. Here’s why: Yes, you can say (almost) anything you want in a public space without fear of our government fining, arresting or otherwise punishing you for what you said. However, if you were […]
Social media has grown up a lot in the past 10 years. From Myspace to Instagram and all of the adventures in between, if you were blessed to be a teenager at the beginning of social media, then you’ve known a lot of different ways to connect with friends and build your online persona. […]
Face it, we're on social media a lot. Like, a lot a lot. It gets more and more difficult to not judge accounts based on their current performance or wondering what their strategies are. But occasionally, we do find ourselves on Instagram accounts just enjoying the content they're posting whether it's funny, relatable, or just […]
For as long as humans have walked this planet, we've had opinions we've stubbornly tried to bestow on those around us. From how to pronounce the word "gif" to the origins of the universe, there's no shortage of topics on which to spout our viewpoints. With the creation and spread of social media, these hot […]
Mark Zuckerberg is having a crisis of conscience. Or that’s at least what it seems like after the bombshell Facebook dropped late last night. There are major changes coming to Facebook's News Feed that will favor person to person engagements over brands and posts that encourage a “passive experience.” Here’s a quote directly from Zuckerberg’s post […]
In December, Netflix called out 53 people on Twitter for streaming their (adorably unrealistic) holiday movie, A Christmas Prince, for 18 consecutive days. Of course, the tweet was hilarious and timely and a smart marketing tactic to promote the film, but it also made me wonder how much Netflix actually knows about me. Data mining […]
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