Unlocking the Power of User-Generated Content
In the ever-changing world of digital marketing, one strategy stands tall for its authenticity, engagement, and sheer effectiveness: User-Generated Content (UGC). UGC has quickly emerged as the cornerstone for brands aiming to form deeper and more authentic connections with their audiences. As an agency with over ten years in the business, we want to show […]
How to Plan and Execute a Content-Minded Photoshoot for Your Brand
As Matchstick Social’s Content Supervisor, I’ve planned, attended, and directed a lot of photoshoots in my day: some successful, some unsuccessful. I’m also one of our company’s professional photographers, so this gives me a unique perspective on how to arm your photographer with all the tools to accurately capture your intended vision! Without further ado, […]
Why Your Digital Advertising Campaigns May Not Be Converting
In today’s fast-paced digital landscape, where businesses strive to thrive amidst fierce competition, the effectiveness of digital advertising campaigns can be the difference between marketing success and failure. As digital advertising evolves, so do the strategies needed to captivate audiences and drive qualified conversions. However, despite meticulous planning and execution, many businesses find themselves scratching […]
A Look at Matchstick Onboarding: Setting Clients Up for Success
One of the most important parts of an agency-client relationship is the onboarding process. It ensures that account managers have all the tools they need to be successful, and it sets the tone for the client relationship from the very beginning. With platforms like Google and Meta constantly updating and changing their processes, almost every […]
