At Matchstick Social, we specialize in creating dynamic social ad campaigns that guide your audience through every phase of their journey—from awareness and research to intent, action, conversion, and long-term retention. Whether you’re advertising on Meta (Facebook and Instagram), LinkedIn, or Pinterest, we create strategies that drive real, measurable results.
We don’t believe in a “set it and forget it” approach. Every ad dollar is treated like it’s our own. Our media specialists manually optimize your advertising campaigns daily to ensure you get the most out of your budget. Everything we do is laser-focused on ROAS (Return on Ad Spend) because our primary goal is to make you money, scale your business, and generate real results.
We start by understanding your business goals and mapping out a custom media plan tailored to your needs. This includes detailed persona development and a strategy that targets users on platforms like Meta, LinkedIn, and Pinterest at all stages of their journey.
From new customer awareness campaigns to mid-funnel engagement to lower-funnel conversion campaigns, our process covers the entire customer journey. For platforms like Meta, we aim to optimize every step toward your primary goal, whether that’s lead generation or boosting sales. Everything we do is geared toward generating a strong ROAS.
Our Creative Team ensures that images and videos are optimized for each platform and placement, with scroll-stopping designs tailored for Meta (Facebook and Instagram), LinkedIn, and Pinterest. Dynamic headlines and primary text drive conversions, while our copy speaks to your audience at every stage of the decision-making process.
Social advertising is ever-changing, and so are we. We constantly test new creatives, ad formats, and audience segments across Meta, LinkedIn, and Pinterest, refining strategies as we learn what works best for your brand.
Using precise retargeting based on Pixel code, Matchstick’s campaign will re-engage users who have shown interest, nurturing new customers through targeted campaigns. We also test lookalike audiences to reach fresh, relevant users based on your existing client base, ensuring that your ad dollars are spent wisely to generate the most value and revenue.
By matching data insights with expert optimization tactics, we make sure your budget stretches as far as possible, especially on Meta where real-time performance data drives our decisions. ROAS is at the heart of everything we do, ensuring that your investment in advertising delivers measurable returns.
While eCommerce businesses might be easier to track, we don’t just stop at providing leads. We’ll setup an attribution model that makes sense for your business and create a process with your Sales team to produce a score for the quality of MQLs.
To avoid ad fatigue and keep your audience engaged, we update creatives monthly, ensuring that your Meta, LinkedIn, and Pinterest ads always feel fresh and relevant.
platforms we specialize in:
This isn’t just about impressions—it’s about creating campaigns that drive real business growth with measurable ROI, like increased leads, sales, and customer retention.
Our strategy goes beyond basic ad setup. We dive deep into understanding your audience, building detailed personas based on data, and using our expertise in interest-based targeting to ensure your ads on platforms like Meta (Facebook and Instagram), LinkedIn, and Pinterest hit the right people at the right time.
We call paid social an “interruption platform.” No one is actively searching for you when they see your ad. Therefore, visual impact and engagement is key. Our Creative Team collaborates closely with our Content Team to develop scroll-stopping visuals and concise, compelling messaging that inspires action.
The quickest way for your paid social campaigns to die is to go stale. We’re unafraid to try new ad types, new creative, new campaigns–you name it! We’ll learn and adapt quickly to ensure that every strategic test has a meaningful takeaway and builds to our goals.
At Matchstick, we manually optimize your Meta campaigns at least three times a week, constantly analyzing performance, adjusting settings, and making sure you’re stretching your budget as far as possible. This same diligent approach also applies to all our LinkedIn, Pinterest, and TikTok advertising efforts.
At Matchstick Social, successful paid social campaigns are built on a foundation of daily optimization, continuous testing, and data-backed strategies. For platforms like Meta, LinkedIn, and Pinterest, we ensure that every campaign is designed to convert and optimized for maximum impact. From awareness to action, our paid social approach is focused on stretching your ad spend further and delivering results that matter—whether it’s generating leads, increasing brand visibility, or driving sales.
Partnering with us means you’ll get regular reporting on key metrics, insights into what’s working across your campaigns, and strategies for continuous improvement. We don’t just run ads; we build lasting campaigns that push your business forward, driving real, measurable growth across Meta, LinkedIn, Pinterest, and beyond.
Ready to grow your business and ignite your brand’s potential? Let’s turn your ad spend into lasting success that fuels real, measurable growth.
Matchstick Social is a full-service digital marketing & branding agency headquartered in Charleston, SC specializing in B2C and B2B creative solutions that drive revenue & leads.
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