The Matchstick Social team has mastered the art of crafting social media content that resonates, engages, and converts since 2013. With over a decade of experience navigating the ever-evolving landscape of platforms like Instagram, Facebook, LinkedIn, TikTok, and Pinterest, we know that trends may come and go, but authentic connections drive long-term business success. That’s why our approach to organic social media isn’t just about following the latest fad; it’s about creating content that moves your audience from intention to action.
When Matchstick Social opened in 2013, we were one of Charleston’s first agencies built entirely around social media. We’ve been voted Charleston’s Best Marketing Company multiple times, and in 2025 The Post and Courier named us Best Advertising Agency in Charleston’s Choice.
Awards are nice, but the real measure is what they reflect: over a decade of social content that’s grown real businesses, made our team right here on Ashley River Road in West Ashley.
At Matchstick, we take a quantifiable approach to social content. Here’s how we ensure your brand gets the spotlight it deserves:
Do you have big goals but need to expand your reach?
Are you hitting roadblocks when scaling your business?
Are you worried about the cost or efficacy of Google ads?
Think of organic social media as the digital front door of your brand. In today’s world, your customers are spending more time online than ever before. Organic social media is one of the most cost-effective ways to reach them where they are, build meaningful relationships, and ultimately grow your business. Whether it’s sharing behind-the-scenes content, promoting your latest products, or engaging in conversations with your community, social media is where your potential customers live.
When you partner with Matchstick Social, you’re getting a team of experts committed to elevating your brand and achieving measurable results. Ready to transform your social media presence?
Anyone can schedule posts from anywhere. But organic social media that actually grows a business gets made up close.
When your agency is in Charleston, we are not working from a distance, we are in the office, at your events, walking your spaces, meeting your team, and understanding the community you serve. We know the difference between a Mount Pleasant audience and a Summerville one, what resonates downtown versus out on Johns Island, and how local conversations shape perception around your brand.
When something shifts, needs to move quickly, or an opportunity pops up, you are calling a team down the road, not submitting a ticket to someone in another time zone.
Organic social is the one service we intentionally keep local. Our paid media, website, and branding teams support companies nationwide, but when it comes to social media, we believe the best work happens when your team is close enough to truly show up.
Full-service social media management in Charleston typically starts around $3,500 to $6,500 per month, depending on platforms, posting frequency, content volume, and overall scope. While lower-cost scheduling packages exist, they often rely on stock imagery, recycled templates, and minimal strategic oversight.
A full-service agency handles strategy, content creation, copywriting, design, scheduling, community management, and reporting. At Matchstick, that also includes professional photography and videography shot by our team, plus monthly strategy meetings so you always know what’s working.
Instagram, Facebook, LinkedIn, TikTok, and Pinterest. We’ll recommend the right mix based on where your customers actually spend time, not just where it’s trendy to be.
For organic social media management, yes, we intentionally keep it local. The best social content gets made in person, with our team shooting photo and video at your business. We work with clients across the Lowcountry, from downtown Charleston to Mount Pleasant, Summerville, and the islands. For services like paid advertising, SEO, and branding, we partner with companies nationwide.
Organic social is the content you post to your own audience: feed posts, stories, reels, and community engagement. Advertising is paid placement to reach new audiences. They work best together, and we offer both. If you’re looking for paid, see our social media advertising services.
You started your business to run it, not to spend Sunday nights writing captions. Let a Charleston team that’s been doing this for over a decade take it from here.
