Brand Identity

Does your brand accurately reflect your business, team, and products?

Brand identity is our expertise. While our Creative Team homes in on your design concept to create a logo suite, color palette, typeface hierarchy, iconography, and more, we also go beyond the visuals. Together, we’ll understand your “why” and convert it into your mission, vision, and values statements, your brand voice, your marketing positioning, and your audience personas.

Whether you’re a startup building the foundation, or a 30-year-old business needing a refresh, we make creating a brand identity a collaborative and seamless experience.

What Can I Expect with Brand Development at Matchstick Social?

Step 1

Brand Camp

First, we host Brand Camp. This is our platinum service offering to ensure that we cover (or uncover) who you are, your company culture, your audience’s needs and pain points, your differentiators, and your market position.

Step 2

Moodboard

Next, we’ll develop moodboards for your visuals. This helps us understand what you like and dislike in terms of colors, typography, and logo concepts.

Step 3

Concept

Then, our Creative Team will put together your logo concept for review while our writers compile the mission, vision, and values statements. Depending on your scope of work, this phase could also include the audience personas and market positioning.

Step 4

Development

Once we have approval on the logo concept, we’ll develop the full logo suite and brand guides. This marries the language and visuals that will represent your business, connect with your audience, and differentiate you among the competition.

Full brand guides include:

Logo suite (full color, B&W)

Logo usage rules

Typography & hierarchy

High-resolution logo files (.ai, .png)

Brand font files for download

Iconography

Brand pattern

Mission, vision, values

Brand voice

Market positioning

Audience personas

Social media templates

Want More? Our Design & Branding Services Also Include:

Brand research & competitor analysis
Packaging design
Sales collateral
Print marketing materials
Investor presentations
Pitch decks
Additional designs (stationery, business cards, email footers)
Brand photoshoots
Brand video production

Why hire a team of marketing experts?

If you’re like most businesses, your marketing team has great ideas but not enough hours to bring them all to life. With Matchstick Social, you get a team that covers it all—graphic design, copywriting, ads, photography, video, and reporting—in one efficient, expert package.

Our team of experienced marketers and writers dive deep into your brand’s unique qualities to develop organic social content that not only grabs attention but sparks conversations and moves the needle.

We understand the importance of engagement, and we know how to create the posts, stories, videos, and reels that get people talking—and more importantly, taking action.