Google Ads & Search Engine Marketing (SEM)

Our approach is driven by data and fueled by results.

As a leading digital marketing agency, Matchstick Social specializes in helping businesses get found by customers who are ready to take action. With strategic Google Ads management, it’s not about being everywhere; it’s about showcasing the right call-to-action to the right audience at the perfect moment.

Unlike social advertising or organic social management, users are actively searching for your service or product when they see a Google ad. The key is to create a strategy that focuses on searches that demonstrate action and engagement, not just research.

What can I expect from Matchstick Social?

Our Paid Search Services Include:

Targeted Search & Remarketing Campaigns

Services

Audience Targeting & Updates

Manual Optimization

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Creative Ad Design & Copywriting

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Monthly Reporting & Metrics

Regular Strategy Meetings & Ongoing Support

What is the Matchstick approach?

Pay Per Click (PPC) Google Ads

Lead Generation

Google Shopping

Remarketing

Geofencing

Display Ads

From long-tail keyword strategies to geofencing and remarketing, we help raise awareness, generate leads and increase sales.

Matchstick starts with an in-depth keyword and competitor analysis to determine the optimal spend and uncovers historical data to anticipate when to ramp up or dial back.

Then we launch ads, test new creative and landing page copy, and manually optimize for peak performance.

Whether you’re looking for lead generation, website conversions, or a strong return on ad spend (ROAS), our campaigns are built to meet your business goals. We provide monthly ad content creation, ongoing audience updates, and creative post design to ensure that every click counts.

Need a custom landing page? We’ve got you covered!

Still not sure?

About Us

Matchstick Social is a full-service digital marketing & branding agency headquartered in Charleston, SC specializing in B2C and B2B creative solutions that drive revenue & leads.

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