We have to marry those ideas with revenue-driving branding and strategic marketing based on data. That’s where our collective experience and expertise comes in.
When it comes to social media marketing, we’re the best of the best. We handle everything from idea to execution on the platforms your customer uses most: Instagram, Facebook, Linkedin, TikTok and Pinterest. We don’t believe that you have to be everywhere. Stories, posts, videos, and other content should be developed based on your customer personas.
We take a quantifiable approach to social content, ensuring that content aligns with your business’s goals, connects with your audience, and incites action. When you have been around for over a decade, you learn that trends come and go. Connection lasts much longer. So while we are aware of trends, it’s not the sole focus.
We create content that will move your audience from intention to conversion.
> Social post creation
> Videography + brand photography
> Stories
> Reels, TikTok
> Community Management
There’s no better way to introduce your brand, your product, your mission, and your team to a customer than social advertising, but it’s not just for introductions. We specialize in creating social ad campaigns that touch audiences in every phase of their journey–from research to intent to action, conversion, and retention.
Our media specialists develop holistic personas of your potential customers, using your existing database, and our expertise in interest-based targeting to drive revenue–both leads and sales. Matchstick treates every client’s ad budget like it’s our own. We manually optimize at least three times a week to ensure goals are met or exceeded, and we’re stretching the dollars as far as possible whether you spend $10,000/mo or $100,000/mo.
Since social is an interruption platform, the most important factor is visual impact. Our Creative Team develops compelling video or images that will stop the scroll and our Content Team ensures that the language concisely incites action.
> Meta Ads (Facebook + Instagram)
> Linkedin Ads
> Pinterest Ads
> TikTok Ads
As a leading digital marketing agency, we help businesses get found by potential customers who are ready to take action. It’s not about being everywhere. It’s about showcasing the right call-to-action to the right folks at the right time.
Through long-tail keywords, remarketing, geofencing, and display campaigns, we can raise awareness, increase leads and sales, build your email list, and more.
Matchstick Social will begin with a keyword and competitor analysis to determine how much you should spend, and dive into historical data to determine if there is natural fluctuation throughout the year when you need to ramp up or pull back. Once we have the strategy set, we’ll run ads, test new creative and landing page copy, manually optimize, and report on our learnings.
> Pay Per Click (PPC)
> Google Ads
> Lead Generation
> Google Shopping
> Remarketing
> Geofencing
> Display Ads
Need a landing page built for this initiative? We can handle that, too!
What’s more important than having a sleek beautiful website? A website that converts.
Matchstick’s team develops websites that achieve both. We’ll construct a site map that Google will love and navigability that even your grandmother will understand. As for design, we put the fun in functionality. We’ll use scroll-stopping animation and bold copy to reflect your team, your services, and your differentiators.
We love to work in WordPress, Shopify, Squarespace, and more. If your current site is custom-built by another agency and you need us to work our magic–well–as Marie Forleo says, “Everything is figureoutable.”
> Sitemap/Wireframing
> Website Development
> UX/UI Development
> Implementing/updating brand identity
> Copywriting
> Site hosting & management
We speak search engine and often marry our SEO and Paid Search efforts to create a holistic approach for maximum search engine visibility.
> Local SEO Packages
> Google My Business page optimization
> Regional SEO Packages
> National SEO Packages
> Technical fixes
> On-site content creation & optimization
> Reputation management tools
For each, we audit and optimize website content, meta tags, and structure for better search engine rank without sacrificing user experience. We also optimize your Google My Business page, and highly recommend it for local SEO. Beyond the technical stuff, we also write SEO-friendly content with focus on your primary keywords using best practices not just for the Google spiders, but for people. And yes, we still believe in humans writing website content.
Don’t believe everything you read. Email is NOT dead. When it’s done correctly, it’s still a powerful converter for everyone from B2B to Retail. We handle email marketing in two main ways: flows and campaigns. Flows (or “drips”) are automated, triggered by an action, and designed to push people from the top of the funnel to a converted lead and brand advocate.
> Campaign creation
> Email automation flows
> Newsletter development
> List segmentation & management
These are all generated for a myriad of reasons: to build community, drive traffic, convert leads, upsell services–you name it!
Enhance your brand's impact with Matchstick's professional brand photography services. Our photographers offer tailored solutions to amplify your online presence and marketing strategies. Choose from a range of packages including:
> Captivating lifestyle and/or studio shoots
> High-quality images for social media and web content
> Product photography that highlights your offerings
Our team of experienced photographers brings a unique blend of creativity and technical skill to every project, ensuring that your brand's visual identity is both authentic and captivating. We understand the nuances of different industries and work closely with you to capture the essence of your brand. With a keen eye for detail and a passion for storytelling, we produce images that not only attract attention but also build trust and loyalty among your audience.
If you’re a start-up, you have come to the right place. If you have a great idea and a business plan, but no name, no brand, and no idea how you’re going to put all the pieces together, you’re also in the right place!
We have helped handfuls of business owners create their brand, write their mission, vision, values, pinpoint their target audiences, conduct competitive research, develop sales decks, design menus, create merchandise–you get the idea.
It’s your one-stop-shop for getting your business off the ground. This is usually a 6 month - 1 year process and our aim is that you “graduate” to a typical services client of ours. Because of the intensive, customized approach, we only accept one Firestarters client per quarter.
When it comes to social media marketing, we’re the best of the best. We handle everything from idea to execution on the platforms your customer uses most: Instagram, Facebook, Linkedin, TikTok and Pinterest. We don’t believe that you have to be everywhere. Stories, posts, videos, and other content should be developed based on your customer personas.
We take a quantifiable approach to social content, ensuring that content aligns with your business’s goals, connects with your audience, and incites action. When you have been around for over a decade, you learn that trends come and go. Connection lasts much longer. So while we are aware of trends, it’s not the sole focus.
We create content that will move your audience from intention to conversion.
> Social post creation
> Videography + brand photography
> Stories
> Reels, TikTok
> Community Management
There’s no better way to introduce your brand, your product, your mission, and your team to a customer than social advertising, but it’s not just for introductions. We specialize in creating social ad campaigns that touch audiences in every phase of their journey–from research to intent to action, conversion, and retention.
Our media specialists develop holistic personas of your potential customers, using your existing database, and our expertise in interest-based targeting to drive revenue–both leads and sales. Matchstick treates every client’s ad budget like it’s our own. We manually optimize at least three times a week to ensure goals are met or exceeded, and we’re stretching the dollars as far as possible whether you spend $10,000/mo or $100,000/mo.
Since social is an interruption platform, the most important factor is visual impact. Our Creative Team develops compelling video or images that will stop the scroll and our Content Team ensures that the language concisely incites action.
> Meta Ads (Facebook + Instagram)
> Linkedin Ads
> Pinterest Ads
> TikTok Ads
As a leading digital marketing agency, we help businesses get found by potential customers who are ready to take action. It’s not about being everywhere. It’s about showcasing the right call-to-action to the right folks at the right time.
Through long-tail keywords, remarketing, geofencing, and display campaigns, we can raise awareness, increase leads and sales, build your email list, and more.
Matchstick Social will begin with a keyword and competitor analysis to determine how much you should spend, and dive into historical data to determine if there is natural fluctuation throughout the year when you need to ramp up or pull back. Once we have the strategy set, we’ll run ads, test new creative and landing page copy, manually optimize, and report on our learnings.
> Pay Per Click (PPC)
> Google Ads
> Lead Generation
> Google Shopping
> Remarketing
> Geofencing
> Display Ads
Need a landing page built for this initiative? We can handle that, too!
What’s more important than having a sleek beautiful website? A website that converts.
Matchstick’s team develops websites that achieve both. We’ll construct a site map that Google will love and navigability that even your grandmother will understand. As for design, we put the fun in functionality. We’ll use scroll-stopping animation and bold copy to reflect your team, your services, and your differentiators.
We love to work in WordPress, Shopify, Squarespace, and more. If your current site is custom-built by another agency and you need us to work our magic–well–as Marie Forleo says, “Everything is figureoutable.”
> Sitemap/Wireframing
> Website Development
> UX/UI Development
> Implementing/updating brand identity
> Copywriting
> Site hosting & management
We speak search engine and often marry our SEO and Paid Search efforts to create a holistic approach for maximum search engine visibility.
> Local SEO Packages
> Google My Business page optimization
> Regional SEO Packages
> National SEO Packages
> Technical fixes
> On-site content creation & optimization
> Reputation management tools
For each, we audit and optimize website content, meta tags, and structure for better search engine rank without sacrificing user experience. We also optimize your Google My Business page, and highly recommend it for local SEO. Beyond the technical stuff, we also write SEO-friendly content with focus on your primary keywords using best practices not just for the Google spiders, but for people. And yes, we still believe in humans writing website content.
Don’t believe everything you read. Email is NOT dead. When it’s done correctly, it’s still a powerful converter for everyone from B2B to Retail. We handle email marketing in two main ways: flows and campaigns. Flows (or “drips”) are automated, triggered by an action, and designed to push people from the top of the funnel to a converted lead and brand advocate.
> Campaign creation
> Email automation flows
> Newsletter development
> List segmentation & management
These are all generated for a myriad of reasons: to build community, drive traffic, convert leads, upsell services–you name it!
Enhance your brand's impact with Matchstick's professional brand photography services. Our photographers offer tailored solutions to amplify your online presence and marketing strategies. Choose from a range of packages including:
> Captivating lifestyle and/or studio shoots
> High-quality images for social media and web content
> Product photography that highlights your offerings
Our team of experienced photographers brings a unique blend of creativity and technical skill to every project, ensuring that your brand's visual identity is both authentic and captivating. We understand the nuances of different industries and work closely with you to capture the essence of your brand. With a keen eye for detail and a passion for storytelling, we produce images that not only attract attention but also build trust and loyalty among your audience.
If you’re a start-up, you have come to the right place. If you have a great idea and a business plan, but no name, no brand, and no idea how you’re going to put all the pieces together, you’re also in the right place!
We have helped handfuls of business owners create their brand, write their mission, vision, values, pinpoint their target audiences, conduct competitive research, develop sales decks, design menus, create merchandise–you get the idea.
It’s your one-stop-shop for getting your business off the ground. This is usually a 6 month - 1 year process and our aim is that you “graduate” to a typical services client of ours. Because of the intensive, customized approach, we only accept one Firestarters client per quarter.
Matchstick Social has a high client retention and referral rate for a reason. We work with people we like and brands we believe in. The know-how is just the beginning. We also want to build long-term relationships with clients and feel like a true extension of their teams.
We do not limit ourselves to a particular industry, mostly because we love to stretch ourselves and learn. It’s what keeps us excited and engaged. We think this translates into captivating work.
We are often asked if we work in tandem with marketing departments or other agencies. The answer is: absolutely. We thrive in collaboration as well as autonomy.
If it’s not the right fit, we’ll say so. If the strategy isn’t right, we’ll tell you. You’ll never wonder what we think. We believe that honesty is the foundation of all the best collaborations.
Matchstick Social is a full-service digital marketing & branding agency headquartered in Charleston, SC specializing in B2C and B2B creative solutions that drive revenue & leads.
© Matchstick Social