Expert Social Media Advertising Services

Paid social built to drive leads, sales, and real business growth.

At Matchstick Social, we specialize in creating dynamic social ad campaigns that guide your audience through every phase of their journey, from awareness and research to intent, action, conversion, and long-term retention. Whether you’re advertising on Meta (Facebook and Instagram), LinkedIn, or Pinterest, we create strategies that drive real, measurable results.

We don’t believe in a “set it and forget it” approach. Every ad dollar is treated like it’s our own. Our media specialists manually optimize your advertising campaigns daily to ensure you get the most out of your budget. Everything we do is laser-focused on ROAS (Return on Ad Spend) because our primary goal is to make you money, scale your business, and generate real results.

Social Media posts from user @Rechat.app on instagram
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Ad creatives designed for HART

What can I expect from Matchstick Social?

At Matchstick Social, successful paid social campaigns are built on a foundation of daily optimization, continuous testing, and data-backed strategies.

How do you continuously improve ad performance?

We don't rest when your ads go live.​

At Matchstick, we manually optimize your Meta campaigns at least three times a week, constantly analyzing performance, adjusting settings, and making sure you’re stretching your budget as far as possible. This same diligent approach also applies to all our LinkedIn, Pinterest, and TikTok advertising efforts.

Our goal? To meet—and exceed—your primary objectives, whether it’s lead generation, brand awareness, or increased sales. We ensure that every campaign we run is aimed at maximizing your ROAS and delivering bottom-line results.

At Matchstick Social, successful paid social campaigns are built on a foundation of daily optimization, continuous testing, and data-backed strategies. For platforms like Meta, LinkedIn, and Pinterest, we ensure that every campaign is designed to convert and optimized for maximum impact. From awareness to action, our paid social approach is focused on stretching your ad spend further and delivering results that matter—whether it’s generating leads, increasing brand visibility, or driving sales.

Partnering with us means you’ll get regular reporting on key metrics, insights into what’s working across your campaigns, and strategies for continuous improvement. We don’t just run ads; we build lasting campaigns that push your business forward, driving real, measurable growth across Meta, LinkedIn, Pinterest, and beyond.

Ready to grow your business and ignite your brand’s potential? Let’s turn your ad spend into lasting success that fuels real, measurable growth.

Why choose Matchstick Social for paid social advertising?

Olivia Rice, content strategist at Matchstick Social, talking on the phone sitting at a laptop

This isn’t just about impressions—it’s about creating campaigns that drive real business growth with measurable ROI, like increased leads, sales, and customer retention.

Our strategy goes beyond basic ad setup. We dive deep into understanding your audience, building detailed personas based on data, and using our expertise in interest-based targeting to ensure your ads on platforms like Meta (Facebook and Instagram), LinkedIn, and Pinterest hit the right people at the right time.

We call paid social an “interruption platform.” No one is actively searching for you when they see your ad. Therefore, visual impact and engagement is key. Our Creative Team collaborates closely with our Content Team to develop scroll-stopping visuals and concise, compelling messaging that inspires action.

The quickest way for your paid social campaigns to die is to go stale. We’re unafraid to try new ad types, new creative, new campaigns–you name it! We’ll learn and adapt quickly to ensure that every strategic test has a meaningful takeaway and builds to our goals.