What Defines a Marketing Agency Culture and Why It Matters More Than You Think
When we talk about marketing agency culture, we’re talking about the heartbeat of the agency itself. It’s more than perks and personalities, it’s the framework for how we collaborate, problem-solve, strategize, and create work that actually moves the needle. Unlike general company culture or broader organizational culture, marketing agency culture is uniquely shaped by the […]
Best Advertising Agency Charleston: Matchstick Social Named Charleston’s Choice Winner
When you’re looking for the best advertising agency in Charleston, you do not have to take only our word for it. Matchstick Social has been named the winner in the Advertising Agency category of Charleston’s Choice, The Post and Courier’s annual community-driven awards. As a reputable ad agency with more than twelve years of experience, […]
How SaaS Companies Can Use Meta Ads to Shorten the Sales Cycle and Drive Qualified Leads
Scaling a SaaS company demands precision and speed. The SaaS model is a cloud-based software delivery model that allows companies to provide applications over the internet. Software as a service (SaaS) is the broader concept behind SaaS companies, enabling users to access applications via subscription without managing hardware or infrastructure. Long sales cycles, low-quality leads, […]
How ChatGPT Finds and Recommends Businesses: What You Need to Know to Show Up
As AI tools like ChatGPT become a daily go-to for millions of users, they are beginning to shape how people discover and choose businesses. While ChatGPT is not a search engine in the traditional sense, it does influence buying decisions, customer behavior, and brand visibility. If you want your business to show up in a […]
Why Most Social Media Strategies Fail (And How to Fix Yours)
Most social media strategies fail. Not because social media doesn’t work. Not because platforms have stopped delivering value. And not because brands don’t care. They fail because they’re built on assumptions instead of strategy, tactics instead of goals, and content calendars instead of real business objectives. At Matchstick Social, we’ve helped more than a hundred […]
ChatGPT vs. Gemini vs. Perplexity AI: How to Use Each LLM to Strengthen Your SEO Strategy
At Matchstick Social, we do not use AI to take over our jobs. We use it to improve what we already do best: strategic marketing, high-quality content, and SEO that drives real results. As Large Language Models (LLMs) continue to influence how people search and how content gets surfaced online, marketers need to know how […]
Why Brand Strategy Is the New Performance Marketing
Whether they want to admit it or not, most marketing leaders got a little too comfortable during the glory days of performance marketing. When Meta Ads were converting like crazy and every other campaign felt like a guaranteed win, the formula was simple: throw money into ads, watch the ROAS climb, report success. But the […]
The Future of Search: How LLMs Are Reshaping SEO Strategy
As an award-winning digital marketing agency, Matchstick Social has had a front-row seat to the evolution of search. We’ve seen it shift from the early days of keyword stuffing and backlinks, to entity-based optimization, the rise of voice search, and now to AI-driven content discovery. Today, search is changing again, this time powered by Large […]
Social Media That Scales: Why Matchstick Social Is Charleston’s #1 Choice for Growth-Minded Brands
When Matchstick Social opened its doors in 2013, we were one of Charleston’s first agencies built entirely around social media marketing. Twelve years later, we’ve grown into a full-service digital marketing team helping businesses scale with purpose, clarity, and creativity. As we prepare to celebrate 12 years in business, our team remains as committed as […]
Matchstick Social Featured in Charleston Magazine’s 2025 Faces of Charleston
We’ve got a fiery little announcement: Matchstick Social was named one of the Faces of Charleston in the July 2025 issue of Charleston Magazine, and we’re still buzzing from the experience. Being featured in Charleston Magazine, a publication we’ve long admired for its storytelling, design, and celebration of Lowcountry talent, was an honor. From the […]