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Matchstick Team
It’s been a big week and even bigger year for the social networking monster that is Facebook. With several acquisitions like Wit.ai and QuickFire Networks, Zuckerberg and his team are equipping themselves with an army of innovative tiny tech companies aimed to strengthen Facebook advertising. Of the more recent acquisitions is ecommerce search engine, TheFind. With the launch of multi-product […]
3/20/15
Rachel Davis
The media team at matchstick is super excited about Facebook’s announcement that they will be releasing a relevance score within ads manager. Now, you might be asking yourself, “What in the world is a relevance score?” It’s going to be another way marketers can measure how their ads are performing on Facebook but in real-time. This relevance […]
2/24/15
Rachel Davis
This Sunday is the 57th annual Grammy awards, and we couldn’t be more excited for music’s biggest night. We spent the past year listening to most of these songs on our collaborative Spotify playlist or on iTunes (lookin’ at you, Taylor Swift), so we feel like we’re pretty acquainted with a majority of the nominees […]
2/05/15
Rachel Davis
Have you checked your Snaps lately? If you haven’t, you might notice some big changes. 1. Chat Snapchat has let you chat with people for a while now, but now you can click on the conversation icon and choose which friend to chat with, instead of having to swipe left on that friend’s name on […]
1/29/15
Rachel Davis
As I write this, we’re barely 23 days into the year of our Lord, 2015 A.D., and for some reason we’re still dealing with the perpetual facepalm that comes with posting culturally and historically insensitive material via social media. You thought we would have learned our lesson by now, but Super Bowl hopefuls, the Seattle […]
1/23/15
Rachel Davis
Crafting the perfect message or full-fledged advertising campaign can be difficult at times. There are a host of demographic variables to think of clicking the “Post”, “Tweet”, “Pin It” or “Send” buttons. Unfortunately, there are times where even the most prepared social media professionals end up facing the scrutinous wrath of the online community for […]
12/14/14
Rachel Davis
Charleston’s charm doesn’t end with palmetto trees and historic homes. Over the past few years, major media outlets such as Food and Wine and Bon Appetit have recognized the Holy City’s restaurant scene as one of the top growing destinations for food enthusiasts. Here are 10 restaurants that you should be following on Instagram: The Park Cafe instagram.com/theparkcafechs Monza […]
10/27/14
Rachel Davis
Facebook like Google, has made a fortune keeping us on our toes. Algorithm updates have caused us marketing nerds to moonlight as private investigators yearning to discover why our followers are not seeing our very thoughtful and strategically written content. While there are plenty of areas to speculate, there is one easy conclusion to draw: for […]
4/21/14
Rachel Davis
Having a robust and comprehensive social presence is an essential component to every brand’s marketing strategy. Social can help expose your brand to a new audience, paint your brand in a positive light, and help you drive more traffic to your website. However, there is a right way and a wrong way to go about […]
1/16/14
Rachel Davis
More often than not, small business owners excuse their company’s mediocre social presence claiming that he/she can’t find the time to effectively manage the platforms. Understanding that not all businesses have the budget to hire an agency, here are the top 3 social marketing time management tips for small businesses: Have a Strategy If […]
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