Matchstick Social Named Charleston’s Best Marketing & PR Firm — Again!
For the third time, you voted us as the best in the business, and we’re celebrating by giving away our brand-new eBook, Why Your Meta Ads Aren’t Converting (And What to Fix First) — absolutely free. Inside, we’re breaking down the biggest Meta ad mistakes we see every day and how to fix them to […]
How a Website Refresh Can Boost Credibility and Drive New Leads for Your Construction Business
In today’s market, your website isn’t just a digital business card—it’s a 24/7 sales machine. Roofing companies, deck builders, and pool installers depend on their websites to attract leads, build credibility, and convert browsers into buyers. But if your site is outdated, slow, or hard to use, you’re leaving money on the table. A modern […]
Top 5 Marketing Strategies for Black Friday Success in 2024
It’s already October, and if you’re not already gearing up for Black Friday, now’s the time to get serious. While the big day may still be a few weeks away, the key to crushing your 2024 Black Friday goals is one of my favorite pastimes; advanced planning. At Matchstick Social, we know the holiday season […]
How Exterior Construction Companies Can Prepare for 2025 with Strategic Marketing and Lead Generation
Exterior construction companies—whether roofing, decking, or pool installation—stay busy year-round. But while your hands are full with projects, planning ahead for 2025 is essential. A proactive marketing strategy ensures that your pipeline stays full, your brand remains competitive, and you’re set up for growth when peak season arrives. At Matchstick Social, we know that every […]
7 Highly Converting Email Subject Lines for Black Friday
When it comes to Black Friday, you’ve got a lot riding on your email marketing game. You might have the When it comes to Black Friday, you’ve got a lot riding on your email marketing game. You might have the perfect deals lined up, but if your subject lines don’t hit the mark, those emails […]
The Benefits of Hiring a Full-Service Digital Marketing Agency for Large Businesses
Let’s be real. Running the marketing department of a large company is no small feat. You’ve got a mountain of tasks to juggle—everything from managing your brand’s voice across social media, to strategizing paid campaigns, to keeping up with the latest SEO trends (oh, and did we mention that report your boss asked for yesterday?). […]
5 Free Analytics Platforms: Tracking Success Without the Price Tag
At Matchstick Social, we believe in treating every dollar of a client’s budget like it’s our own. This philosophy extends to the tools we use to optimize performance and measure success. While there are plenty of paid analytics platforms out there, sometimes the best tools don’t come with a hefty price tag. That’s why our […]
Top 5 Holiday Marketing Trends to Drive Revenue Growth in 2024
In 2024, with a shorter gap between Thanksgiving and Christmas—just 26 days—businesses are under more pressure than ever to optimize their marketing strategies. But here’s the kicker: consumers are shopping earlier than ever, so the real holiday race kicks off before my personal favorite holiday; Halloween! 🎃 At Matchstick Social, we specialize in driving results […]
Matchstick’s Hot Take on Opportunity Score in Meta Ads Manager
ICYMI, Meta has taken another step towards replacing humans with robots relying on machine learning for ad optimization with the release of the Opportunity Score feature. The Opportunity Score can be found in Ads Manager, where advertisers can view their current score, see detailed recommendations, and track progress over time. This tool offers actionable recommendations […]
Why Your Digital Advertising Campaigns May Not Be Converting
In today’s fast-paced digital landscape, where businesses strive to thrive amidst fierce competition, the effectiveness of digital advertising campaigns can be the difference between marketing success and failure. As digital advertising evolves, so do the strategies needed to captivate audiences and drive qualified conversions. However, despite meticulous planning and execution, many businesses find themselves scratching […]