Define Your Brand. Shape Your Direction.

A collaborative workshop that sparks clarity and growth for your brand.

Brand Camp is our signature, hands-on session that helps businesses define, clarify, and elevate their brand identity. We combine strategy, creativity, and real-world marketing expertise to give you a brand foundation that’s consistent, memorable, and built to convert.

Matchstick Social's brand guide lays flat on a table
Matchstick Social Brand Camp meeting with client
Matchstick Social staff of Charleston, SC holds brand guidelines that include strategy and logo rules.

What’s Included

Discovery & Research
  • Pre-workshop intake questionnaire
  • Competitive & audience analysis
  • Audit of existing brand assets & messaging
  • Craft a compelling brand narrative that connects with your audience
  • Identify and articulate your key differentiators
  • Positioning framework for how you stand out in the market
  • Brand positioning & value proposition
  • Mission, vision, and values development
  • Brand personality & tone of voice framework
  • Messaging pillars & sample taglines
  • Options for a comprehensive brand strategy or a focused refresh of existing assets
  • Brand mood boards & color palette recommendations
  • Typography and logo suite recommendations (or refinement of existing logos)
  • Photography style guidelines & content examples
  • Brand standards mini-guide (visual + messaging)
  • Action plan for rollout across digital & offline channels
  • Priority recommendations for website, social, and advertising
  • Comprehensive brand guidelines book
  • Social media templates & content strategy
  • Marketing collateral (brochures, signage, presentations)
  • Merchandise concepts & design
  • Graphic design support on an ongoing or project basis
  • Website design & development
  • Paid advertising strategy & setup

How It Works​

1. Pre-Camp Prep

We gather insights about your business, market, and goals to make sure the session is fully tailored to you.

2. Brand Camp Session​

(In-Person or Virtual)
A collaborative half-day or full-day session at our Charleston office (or online) where we work side by side with your team to map out your brand foundation.

3. Deliverables & Action Plan

You’ll receive a polished, actionable brand package you can immediately implement across all channels.

Who It's For

Businesses undergoing a rebrand or ownership change​

Companies launching new products or services​

Organizations looking to align multiple stakeholders under one clear identity

Investment

Every Brand Camp is Custom-Built.​

Brand Camp begins at $2,500.

Your total investment depends on scope. Some clients complete the workshop and leave with a clear brand foundation, while others choose to continue into visual identity, collateral, and marketing strategy development. We’ll help you determine the right level based on your goals.

Meet Amber

Amber Ludeman leads Matchstick Social’s acclaimed Brand Camp program and is widely recognized for her expertise in brand strategy. With a Master’s degree in English and a TEDxCharleston appearance under her belt, she brings a rare ability to merge storytelling and strategy.

Each month, only two organizations nationwide secure Amber’s time for her intensive brand workshops. Clients from across the country turn to her to streamline brand messaging, identify key differentiators, and define company culture, mission, and values. Her specialty is transforming what businesses already know into clear, compelling narratives and actionable frameworks that translate seamlessly across every channel.

When she’s not building brands, Amber can be found on podcasts, at speaking engagements, or singing the National Anthem at Charleston’s RiverDogs stadium.

Amber Ludeman, partner at Matchstick Social, marketing agency in Charleston SC

See Our Brand Work