Instagram Blue Check: What Is Meta Verified? Everything Business Owners Need to Know

Meta Verified Instagram blue check badge on a business Instagram profile illustrating Meta's paid verification subscription for businesses and creators.

If you’ve been seeing more businesses and creators sporting the Instagram blue check, you’re not alone. In recent years, Meta has changed the way verification works, introducing a subscription service called Meta Verified. Many business owners are asking what is Meta Verified, how to get verified on Instagram, and how much is Meta Verified. Is […]

Why Marketing Communication Is the Foundation of Great Results

Marketing team and client collaborating during a strategy meeting, illustrating the role of marketing communication and integrated marketing communication in building trust and driving results.

Great Marketing Communication Starts With Great Relationships As HR and Client Success Manager at Matchstick Social, I’m the first stop for clients when they employ our services. I ensure the client’s account is set up for success – that we have all the account access we need, that the client’s accounts are linked to our […]

Charleston Marketing Agency Awards: Matchstick Social Wins 3 ADDY + Spark Awards

Matchstick Social team posing together and holding an award at the Charleston Spark and American Advertising Awards gala in Mount Pleasant, SC

We went. We celebrated. We brought home some hardware. Matchstick Social joined Charleston’s creative community at the Harbor Entrepreneur Center in Mount Pleasant, SC for the inaugural Spark + American Advertising Awards gala, the first-ever combined event from the Charleston American Marketing Association (AMA) and the American Advertising Federation (AAF) Charleston. The Charleston chapters of […]

Why Great Marketing Starts with Great Client Onboarding

Marketing team meeting with a client during a strategy session, representing the client onboarding process at a marketing agency.

You can have the smartest strategy, the most talented team, and the best-looking campaigns in the world, but if your client onboarding experience is messy, rushed, or unclear, everything downstream suffers. Effective client onboarding is paramount because it establishes a positive initial impression, builds trust, and aligns expectations, all crucial factors for long-term relationship success […]

A Look at Matchstick Onboarding: Setting Clients Up for Success 

The marketing team of Matchstick Social, digital marketing agency in Charleston SC, laughing and interacting in conference room

One of the most important parts of an agency-client relationship is the onboarding process. It ensures that account managers have all the tools they need to be successful, and it sets the tone for the client relationship from the very beginning. With platforms like Google and Meta constantly updating and changing their processes, almost every […]