Matchstick Social’s HR and Client Success Manager, Gwyneth Navey, has been named a 2026 SC Women in Business honoree by Charleston Business Magazine. The Women to Watch recognition celebrates women across South Carolina whose careers,
Great Marketing Communication Starts With Great Relationships As HR and Client Success Manager at Matchstick Social, I’m the first stop for clients when they employ our services. I ensure the client’s account is set up
For years, brands treated organic social media marketing as a publishing channel: post consistently, follow trends, and hope engagement turns into awareness. In 2026, that approach is no longer enough. Algorithms have become increasingly sophisticated,
Every few years, someone declares that blogging is dead. And every few years, the data proves them wrong. With AI-generated content flooding the internet, short-form video dominating social feeds, and attention spans shorter than ever,
For years, social media and SEO lived in separate conversations. SEO belonged to Google. Social belonged to Instagram. And captions? Those were mostly treated as a place for personality, hashtags, and maybe a call to
Most businesses spend months finding the right salesperson — someone who knows the product, speaks to the right audience, and closes deals. Yet the most powerful salesperson they already own is sitting largely ignored, open