The Matchstick Social Blog

Gwyn Navey of Matchstick Social

Matchstick Social’s Gwyn Navey Named a 2026 SC Women in Business Honoree

Matchstick Social’s HR and Client Success Manager, Gwyneth Navey, has been named a 2026 SC Women in Business honoree by Charleston Business Magazine. The Women to Watch recognition celebrates women across South Carolina whose careers,

Marketing team and client collaborating during a strategy meeting, illustrating the role of marketing communication and integrated marketing communication in building trust and driving results.

Why Marketing Communication Is the Foundation of Great Results

Great Marketing Communication Starts With Great Relationships As HR and Client Success Manager at Matchstick Social, I’m the first stop for clients when they employ our services. I ensure the client’s account is set up

Marketing team planning an organic social media strategy using content pillars, platform analytics, and audience engagement data in 2026.

What an Organic Social Media Content Strategy Actually Looks Like in 2026

For years, brands treated organic social media marketing as a publishing channel: post consistently, follow trends, and hope engagement turns into awareness. In 2026, that approach is no longer enough. Algorithms have become increasingly sophisticated,

Digital marketer reviewing blog content and SEO performance data, illustrating how blogging helps SEO and drives organic traffic.

Does Blogging Help SEO: Why It’s Still Critical (and How to Do It Right)

Every few years, someone declares that blogging is dead. And every few years, the data proves them wrong. With AI-generated content flooding the internet, short-form video dominating social feeds, and attention spans shorter than ever,

"Marketing professional using Instagram search on a mobile device, illustrating how Instagram SEO and SEO Instagram strategies help brands improve discoverability and search visibility."

How to Use Instagram SEO in Social Media Captions (and Does It Actually Work?)

For years, social media and SEO lived in separate conversations. SEO belonged to Google. Social belonged to Instagram. And captions? Those were mostly treated as a place for personality, hashtags, and maybe a call to

Overhead view of a clean workspace with a laptop, planner, colorful pens, small plants, and a business card reading ‘Matchstick Social,’ representing a modern, organized digital marketing setup.”

Why Your Website Should Be Your Best Salesperson

Most businesses spend months finding the right salesperson — someone who knows the product, speaks to the right audience, and closes deals. Yet the most powerful salesperson they already own is sitting largely ignored, open

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