How to Build a Marketing Strategy for 2027: Our Annual Marketing Plan Process
An effective marketing strategy isn’t built around the calendar; it’s built around your business goals and the data you’ve collected along the way. At Matchstick Social, every client receives an annual marketing plan as part of our partnership. Whether we’re celebrating one year together or beginning the next phase of a long-term engagement, we dedicate […]
What an Organic Social Media Content Strategy Actually Looks Like in 2026
For years, brands treated organic social media marketing as a publishing channel: post consistently, follow trends, and hope engagement turns into awareness. In 2026, that approach is no longer enough. Algorithms have become increasingly sophisticated, audience attention is more fragmented than ever, and AI-generated content has flooded every social media platform. As a result, successful […]
Paid vs Organic Social Media: How They Work Together
When brands talk about social media strategy, the conversation often turns into paid vs organic social media. Some companies prioritize advertising to generate fast results, while others focus entirely on building an organic presence. The main differences between organic and paid social media come down to cost, distribution, reach, targeting, speed, analytics, and purpose. The […]
Branded Content Marketing: In a World of AI Content, Personality Is the Competitive Advantage
AI can write faster than ever.It can generate captions, blogs, emails, and ads in seconds. But it can’t replace personality. As artificial intelligence becomes more accessible, content volume is exploding. Brands can publish more, faster, and cheaper than ever before. On the surface, this sounds like progress, but scroll through any feed, and you’ll notice […]
Storytelling in the Digital Age: Turning Audiences Into Loyal Customers
As the Content Supervisor at Matchtsick Social, I’ve worked with a lot of brands. Each personal experience and positive outcome has taught me something different about myself, the industry, and the world around us. When Matchstick Social first partnered with The Archive, we weren’t stepping into an existing brand — we were helping build one […]
How to Plan and Execute a Content-Minded Photoshoot for Your Brand
As Matchstick Social’s Content Supervisor, I’ve planned, attended, and directed a lot of photoshoots in my day: some successful, some unsuccessful. I’m also one of our company’s professional photographers, so this gives me a unique perspective on how to arm your photographer with all the tools to accurately capture your intended vision! Without further ado, […]