What Are Local Service Ads (LSAs) and Are They Worth It for Your Business?
Every “is this channel still worth it” article ends the same way: “it depends.” That’s a cop-out. So let’s start with a number instead. The average home services business paid $53 per lead on Google Local Services Ads in February 2026, booked 43.9% of those leads, and pulled a 7.84x closed return on ad spend […]
What Are Local Services Ads (LSAs)? Everything You Need to Know Most business owners think Local Services Ads are just Google Ads with a badge. That single misunderstanding is why most LSA accounts underperform. There are no keywords to bid on, no landing pages to test, and no ad copy to write. LSAs are a […]
Are Paid Social Ads Still Worth It in 2026?
Every year, someone writes the ‘paid social is dead’ article. And every year, the platforms keep cashing the checks. So let’s skip the drama and get to the real question: are you actually getting a return, or are you just keeping Meta’s shareholders happy? The short answer is yes, paid social ads still work in […]
Why Paid Media Isn’t Just About Ads: Building a Holistic Funnel That Converts
Need help building a paid media strategy that actually drives revenue? Work with us Here’s a question I get from clients all the time: “John, we’re spending $10K a month on Google Ads but only getting a handful of conversions. What are we missing?” The answer? You’re treating paid media like it’s 2015. Look, I’ve […]